You love content marketing. So you write great posts every now and then.
Of course, you aim to sell your way to success through them.
But even after investing a lot of time and money, success seems a faraway star.
Why?
The harsh truth: What you’ve been doing until now is not content marketing – it’s crippled content marketing.
“Wait, what?”
Yes, that’s also content marketing, except it’s not based on a strategy. You can’t expect to gain authority, credibility and success from it.
Today, we’ll talk about what constitutes a powerful content strategy – one that helps avoid pitfalls, opens floodgates to unstoppable revenue and assures sustainable success.
A good content strategy should be based out of these four tenants: creation, publication, promotion and governance.
Writing great content is of no significance until it’s published on the right channels and until the world gets to know about it.
By the same coin, content creation, publication and promotion need proper governance, so that results get constantly measured. So that you can observe, improve and try out even smarter things. So that your content marketing stays compelling and keeps on getting you results.
Also Read: ResultFirst Introduces Content Marketing Services
Now, let us take the four tenants one by one.
Content creation requires a professional team – team that knows how to play with words and get under your audience’s skin. Outsourcing content most likely won’t get you the desired results so you should employ an in-house team. Pro tip: Start small. Dream big.
Once you’ve the manpower, it’s time to:
Remember: Only helpful, valuable and meaningful content can help you make massive waves.
Polishing and auditing are a part of publication. They help ensure that your content is optimized for search engines and actually gets read by your target audience (and their network).
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Post publication, you need to market your content so it drives your audience back to your site.
Last but not least, governance.
Did we miss something? Any suggestions? Please leave your valuable opinion in the comment section.