- By Abhyudaya Tripathi
-
24 May, 2022 -
~ 19 minutes to read
24 May, 2022 ~ 19 minutes to read 
This being said, we have made a list of 25+ free SEO tools. Focus on the one that is most useful to add to your toolbox.
Related: 5 Types of Quality Backlinks You Need to Know for SEO
| Sr. No. | Tools | Their Usage |
|---|---|---|
| 1 | Bing Webmaster Tools | While Google Webmaster Tools have earned immense popularity, don’t forget that Bing Webmaster is packed with a full suite of website and search analytics. Especially useful for keyword reports, keyword research, and crawling data. |
| 2 | Data Studio | Do you want to merge data from different sources (from Search Console and Google Analytics), visualize, and share it? Data Studio is for you. This is Google’s comfort zone. Build all SEO tasks and dashboards for free. |
| 3 | Enhanced Google Analytics Annotations | This is a highly recommended Google Chrome plugin for analytics and SEO practitioners that work on global businesses. It overlays additional data on top of your analytics, so you can easily send screenshots to clients to show exactly how outside forces affected traffic. |
| 4 | Google Analytics (GA) | Google Analytics is the most widely-used web analytics tool available for free. It is robust and plays well with other Google products, such as Optimize, Search Console, and Data Studio. |
| 5 | Search Console | Among the most useful free SEO tool on this list! Modern SEO services without access to the data inside Google’s Search Console are hard. Search Console is the most trusted platform to get information about how Google crawls and ranks your site. It is the only place to get reliable keyword data. Search Console is the most reliable place to get information about how Google crawls and ranks your site. |
| 6 | Keyword Hero | Keyword Hero solves the problem of missing keyword data with lots of advanced math and machine learning. It’s ideal for those struggling to match keywords with conversion and other on-site metrics. The data provided by the tool can be a very useful step in the right direction. Available for free up to 2000 sessions/month. |
| 7 | MozCast | MozCast is the go-to algorithm tracker in case of any big updates. It is also helpful when it comes to SERP tracking features. It shows the prominence of such features as ads and knowledge panels. |
| Sr. No. | Tools | Usage |
|---|---|---|
| 1 | Answer The Public | A great platform to grow with organic keywords. This is your go-to tool, especially if you want to generate a massive list of questions from any keywords. With the tool, you can answer people’s questions as closely as possible. |
| 2 | Keyword Planner | Keyword Planner by Google is useful for those who buy Google ads, but it still provides a wealth of important information for SEO keyword planning. This tool uses Google’s own data and is equipped with functions like country filtering. |
| 3 | Keyword Explorer | Find the Best Keywords for Your SEO Service Strategy Today using our advanced SEO Keyword Research Tool. The tool delivers 500 million keyword suggestions, all with the most accurate volume ranges in the industry. You can find the Most Valuable Keywords for Your Website in Competition and Volume Metrics. It is used to measure keyword rankings, and conduct SERP and link profile analyses. |
| 4 | Keyword Surfer | Among the popular community-based recommendations is Keyword Surfer or free. Add this as your Chrome extension to discover keyword search volume in Google search results. WMS Everywhere is another Chrome extension to offers search volume, cost-per-click, and keyword suggestions. |
| 5 | Ubersuggest | Ubersuggest by Neil Patel suggests keywords and helps you with many extended SEO capabilities, like top competitor pages and basic link metrics. |
| Sr. No. | Tools | Usage |
| 1 | Link Redirect Trace | It’s a chrome extension available for free. It’s an all-in-one redirect path analyzer. The extension helps marketers by revealing information about rel-canonicals, HTTP headers, robots.txt, and basic link metrics from LinkResearchTools. The “Save Screenshot” feature is super useful. |
| 2. | Beam Us Up | Do you need a free desktop crawler? Choose Beam Us Up. Though it does not have as many features as Screaming Frog, it does offer 100 percent free crawling with no limits. Windows only./td> |
| 3 | Redirect Path | The HTTP Header & Redirect Checker for SEO is a free Google Chrome extension that can be used to check the individual redirect path of a URL quickly. If you ever wonder where a particular link goes, then, the URL Redirect Checker is for you as it follows the path of the URL. |
| 4 | Screaming Frog | Use this desktop-based crawler to conduct an extremely in-depth website SEO analysis. The free version allows for up to 500 URLs per crawl. |
| 5. | SEOlyzer | A log analysis tool with some cool features like real-time analysis and page categorization. Use it to visualize and analyze your site’s real-time log activity for SEO purposes. |
| Sr. No. | Tools | Usage |
|---|---|---|
| 1 | Link Explorer | Link Explorer is the highest-accuracy link index and the most accurate DA and backlink checker. Use it to discover backlinks for any website. |
| 2 | Ahrefs | One of the most popular Backlink Checkers helps marketers by showing them links, anchors, linking domains, and the best domain pages. |
| 3 | Majestic SEO | Among the most trusted SEO backlink checkers & link-building toolsets. Use it to perform backlink profile analysis and link databases. |
| 4 | Backlink Checker | Another free backlink checker in the list of SEO tools. Its free version has several limitations. You can check 100 links. Handy for those quick link checks, or if the SEO budget is tight. |
| 5 | Link Reporter | The tool can be used to know the number of links on a page and to separate internal, external, and nofollow links. |
| Sr. No. | Tools | Usage |
|---|---|---|
| 1 | Google Business Profile | Get listed on Google. Get your business on Google for free. Create your Business Profile, and manage an existing profile on Search and Maps; Add hours, photos, etc. |
| 2 | Geo Sitemap Generator | Create your geo sitemap and KML files (Keyhole Markup Language format to display geographic data) and upload them to Google for FREE! It is useful for local SEO. |
| 3 | Local Business Schema (NAP | Local business schema.org markup generator |
| 4 | Local Search Results Checker | A reliable tool for those who are serious about local search. It helps figure out rankings from any location. |
| 5 | Moz Local Online Presence Tool | A handy tool to promptly find out how your business appears across the web in the major data aggregators that Google uses to rank local search results. |
Bing Webmaster Tools (Bing WMT) is a free Microsoft service. It allows webmasters to add their websites to Bing Crawler so they show up easily in search engines. This provides a space for you to monitor the overall health of your website. You can easily track how customers are finding your website.
Source: Microsoft Bing
There’s a range of functionalities to find keywords for driving traffic, impressions, and clicks of those terms, and finally, find the websites linking to your own.
Here are some of the things you can do with this tool:
Source: Simplilearn
Google Data Studio is a powerful business analytics tool used in digital marketing. You can easily create reports and dashboards for further analysis for present marketing trends. Google Data Studio transforms raw data into strategic information for companies. With the help of in-built data visualization technologies, this tool gathers metrics and indicators to support strategic decision-making in your business.
Here are some other activities you can perform with this tool:
Source: Chrome web store
Google Analytics Connotation is a browser plugin. It allows you to add notes to your Google Analytics report and gather a more personalized and precise interpretation of your data. By strategically using connotations in your G4, you can easily track the changes made to your website. Then, you can evaluate how these changes affect your site’s organic traffic.
Here are some more activities you can perform using this tool:
Source: Microsoft
Google Analytics is an analytics service that allows you to measure traffic and engagement across websites. This tool integrates with Google’s marketing and advertising platforms or products (including Google Ads, Search Console, and Data Studio).
With this tool, you can perform:
Source: Wordstream
Google Exploration Panel is a gratis utility extended by Google that aids in overseeing, upholding, and resolving dilemmas with your website’s visibility in Google Exploration findings.
Enrollment in the Exploration Panel is optional for inclusion in Google Exploration findings, yet it facilitates comprehension and enhances how Google perceives your website.
The Exploration Panel offers instruments and synopses for the subsequent activities:
Source: APPSUMO
Businesses use Keyword Hero alongside Google Analytics to see which keywords bring in many visitors. This helps you understand what visitors want when they visit your site, which is super important for doing well in today’s online searches.
Keyword Hero is great for a few reasons:
Source: Moz
MozCast provides you with a real-time weather report and information regarding the turbulence in the Google algorithm. It offers you data analysis of the previous day regarding the indexing.
You can perform a range of activities, including:
AnswerThe public works on the principle of Google’s autocomplete. It gives you the room to build up a database for millions of searches. This tool tracks information by using seed keywords.
Further, the tool provides you with data in an understandable format that you can use to listen to what people are searching for online.
Source: Backlinko
Google Keyword Planner is a powerful SEO keyword research tool for advertisers. But you can also use it to find keywords for SEO. It shows you the keywords your competitors are targeting.
In addition, you can discover new keywords, see their estimated search volumes, and learn how much it costs to target them.
With Keyword Planner:
Source: Ahrefs
Keyword Explorer is a time-saving keyword research tool. It helps you find profitable keywords and organize your keywords into lists. You can research by thinking about what your potential customers might search for.
The tool offers you:
Unlock the power of Keyword Surfer directly within Google search results. Instantly access search volumes, CPC, keyword suggestions, related terms, visibility metrics, and on-page data for every query.
Source: SURFER
Effortlessly create keyword collections to bookmark important terms and streamline your content research. Export collections as.csv files for easy access whenever you need them.
Enhance your content creation process without leaving the Google results page.
Explore more:
Ubersuggest is a complimentary Chrome extension. It’s a robust SEO tool revealing monthly search volume, CPC, and competition data for keywords.
Source: Neil Patel
This extension offers insightful data for Google and platforms like YouTube, Amazon, and beyond. You can drive comprehensive keyword insights, including monthly search volume, CPC, and competition data, empowering informed SEO strategies.
It also offers you:
Source: Chrome Web Store
Link Redirect Trace is a type of chrome extension freely available. As a marketer, you can track information related to rel-canonicals, HTTP headers, robots.txt and the basic links.
In addition, the “Save Screenshot” feature is a super addition.
Image
Beams Us Up is a software specially designed for PPC, SEO, social media, etc. This tool does not as many features as Screaming Frog, but it provides 100% free crawling.
Source: Chrome Web Store
Redirect Path is a free Google Chrome Extension that can be used to quickly check a URL’s redirect path. The URL Redirect Checker follows the same path of the URL.
Source: ScreamingFrog
Screaming Frog SEO Spider is a powerful tool for SEO website analysis. Use the tool to perform extreme SEO in-depth analysis with this desktop-based crawler. You can crawl to the limit of 500 URLs per crawl.
It is popular for:
Source: SEOlyzer
SEOlyzer has the latest innovations in terms of site exploration and information retrieval. With the help of scalable infrastructure, it has the potential to crawl millions of pages and return them to you in a simple, intuitive form.
You can use SEOlyzer for all your technical analyses and solve your biggest SEO problems.
Key features of SEOlyzer:
Source: Moz
Developed by Moz, Link Explorer is the highest-accuracy link index and the most accurate website DA and backlink checker. It’s used to discover backlinks for any of the websites.
Key features
Source: Ahrefs
Ahrefs is a powerful and widely used SEO tool designed to help businesses improve their online visibility and organic search rankings. Launched in 2011, Ahrefs has quickly become a go-to platform for digital marketers, SEO professionals, and website owners alike. It provides a wide range of features:
Ahrefs is also used for site audits, content exploration, competitive analysis, backlink analysis, and content gap analysis.
Source: Backlinko
Majestic SEO is one of the most trusted SEO backlink checkers and link-building toolsets. You can use it easily to perform backlink profile analysis and link databases. It is popular for:
Source: Smallseotools
Backlink Checker is a free tool that is on the list of best SEO tools. It is easy to use for starters. You can use it for quick link checks. This tool can check up to the limit of 100 links. Features commonly found in Backlink Checker tools:
Source: Softpedia
Link Reporter is a handy tool for checking links on websites. It helps users quickly identify broken links, which can impact website performance and the user experience. With Link Reporter, you can efficiently manage and fix your website’s link structure to ensure a smooth browsing experience for visitors.
You can register your site on Google for free. As an SEO Pro, you can easily create the business profile of your clients or maintain the existing profile. You can also add location maps, office hours, photos etc.
Source: Infront Webworks
Source: Google Search Central
Geo Sitemap Generator is an SEO tool set that helps generate geo-specific sitemaps. Using this tool, you can create your geo sitemap and KML files (Keyhole Markup Language format to display geographical data). This tool is great for local SEO, as you can upload KML files to Google.
Key features include:
Source: Schema App
The Local Business Schema, or NAP (Name, Address, Phone Number), is a structured data markup that provides search engines with specific information about local businesses.
By implementing Local Business Schema markup on their website, businesses can enhance their visibility in local search results and improve their chances of appearing in Google’s Local Pack.
Related: 5 Secrets To Get More Customer Feedback for Your Local Business
This tool may be instrumental if you’re obsessed with local SEO analysis. It allows you to find rankings from any location regarding local searches. Key features typically found in such tools:
Moz Local Online Presence Tool allows businesses to manage their online presence across various directories and platforms, ensuring consistency in their business information (NAP – Name, Address, Phone Number) across the web.
If you’re in a dilemma about properly using these tools for SEO processes, talk to ResultFirst SEO experts.
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