-
By Ruchi Pardal
-
~ 8 minutes read
~ 8 minutes read
For an E-commerce business, SEO is everything to rely on because it decides the visibility of your website on the SERP (Search Engine Result Page).
Many e-commerce businesses often struggle to rank up on the result page even after using tons of E-commerce SEO strategies. It does not mean they are not following the proper SEO practices, maybe they need a push that can boost your business sales, ranking it on top of every result page.
This is where Pay for Performance SEO becomes an important element as it allows businesses to pay only for specific desired outcomes. Unlike, traditional SEO models, this is a unique approach when you pay when you see the positive results.
Now let’s discuss how Pay for Performance works and how it helps boost your e-commerce sales using advanced SEO practices.
Pay For Performance is simply an outcome-based model where you need to pay only for the desired outcomes such as:
Let’s discuss an example to understand better.
An e-commerce business wants the keyword “best eco product” to rank up on the result page. They hire a reliable agency that works on the Pay for Performance SEO model.
The business wants to achieve:
Result Tracking: The SEO agency will aim to
Hypothetically, if everything goes right, your website can rate om the top 5 results of the SERP with a 50% boost in overall e-commerce sales.
For more information about Pay for Performance, read our blog to learn how Pay for Performance SEO helps you save tons of money for your SEO efforts.
Well! Pay for performance SEO increases your website visibility which ultimately helps in boosting your e-commerce sales. However, it’s important to understand the actual reasons that attract the users to buy what you are selling.
Here is how Pay For Performance drives sales:
The best advantage of Pay-for-performance SEO is that it aligns costs with directly the achieved results. It means you don’t need to pay a fixed rate for various e-commerce SEO strategies. A tangible model that allows businesses to focus more on selling their services rather than spending much on SEO efforts.
A cost-effective model that makes sure your SEO investment is giving measurable results, improved traffic, conversion rate and more.
For example:
You just want your keyword to rank up on the SERP.
Pay-for-performance SEO focuses on bringing organic traffic to your website. However, the main aim of this model is to rank the keywords up, improving the overall visibility of the traffic.
Through this model E-commerce benefits by gaining greater traffic relevance which results in higher conversion opportunities.
When you settle on keywords displaying strong conversion capabilities your website becomes selective toward users looking for your products.
Traditional SEO methods take time to produce desired outcomes which can be challenging for e-commerce businesses who wants immediate SEO results. That’s why Pay for Performance SEO you pay more until you gain higher ROI on your investment.
Moreover, Pay for performance services are tangible and more performance-oriented where the main motive of the agency is to drive results rather than spending costs here and there.
For example:
An e-commerce business monthly spends $3000 on traditional SEO and notices a 5% increase in organic traffic with $5000 of extra revenue. The ROI can be calculated by:
ROI= Revenue Increase – Overall Cost/ Cost x 100
ROI= 5000-3000/3000 X 100= 66.7%
On the other hand, a business pays only $1500 for a 10% increase in overall traffic which increases the revenue to $10,000. It can be calculated as:
ROI=10000-1500/1500 x 100 =566.7%
Pay for performance ensures you get the best conversions out of your e-commerce SEO strategies.
Under this model, the SEO agency doesn’t limit itself only to enhancing website traffic since it also works on improving conversion rates.
For instance,
A 1% improvement in conversion rate means you are already on the way to increasing at least 10% of the revenue.
Additionally, it helps to improve your website user experience, optimizing checkout processes and increasing overall e-commerce sales.
With better conversion rates, you can turn your website visitors into actual buyers. It helps in increasing sales without putting much pressure on the traffic directly. If an SEO agency is paid based on conversions, its efforts are likely to focus on improving the website’s ability to drive maximum sales.
The traditional Search Engine Optimization approach often creates difficulty when evaluating the outcome of particular actions. The Pay for Performance SEO model demands tangible performance outcomes from its implementations.
Image Source: Yandex.com
When agencies implement Pay for Performance SEO strategies, customers receive detailed reports showing:
The reports demonstrate exactly how companies use their investments to boost their e-commerce sales. Through clear performance metrics, businesses can refine SEO strategies using data-driven decision-making.
E-commerce businesses purposefully attempt to make themselves better known within their local areas to draw neighbours as customers. Pay for Performance SEO businesses help achieve better local Search Engine Optimization performance by improving:
Click here to learn why Pay for Performance SEO can be a reliable choice for your business.
That’s why working with an expert local SEO agency increases business rankings in Google’s “local pack” which generates relevant local visitors to view their online store.
Moreover, it pushes E-commerce customers who live near the brand to convert because they can identify the product which is essential for e-commerce business in a specific area or location.
As your business grows, you need better SEO efforts to drive maximum sales across all online and offline channels. Pay for Performance SEO provides scalability to your SEO helping businesses modify their objectives while their operations expand.
For example:
Image Source: Pinterest
Pay for Performance helps businesses improve their SEO efforts by offering a cost-effective yet scalable approach to increase their brand visibility. Moreover, this makes it easier to align your e-commerce SEO strategies to your overall business mission and vision statements.
SEO is an ongoing process that grows with your business. Pay for Performance SEO benefits e-commerce businesses through agencies that optimize their strategies to generate improved outcomes.
When SEO agencies are based on performance targets monitor outcomes persistently to modify their approach:
By continuously optimizing the business strategies, Pay for performance helps your business generate maximum sales with your website ranking on the top of search engine result page.
For all the e-commerce who are still struggling with online website visibility, it’s time to give your SEO efforts a push with Pay for Performance SEO. By aligning costs with the expected outcomes, this model ensures, you get exactly what you pay for. From an increase in rankings to better conversion rates to continuously optimizing your website, Pay for Performance ensures your e-commerce business achieves maximum sales and that too within your desired budget.
However, it is important to make the right call and choose a reliable Pay for Performance agency like Tangance that understands your SEO requirements, promising long-term success for your e-commerce business.
Push your SEO efforts in the right direction. Our pay-for-performance model is designed to deliver measurable results, driving massive sales for your E-commerce business.
Pay-for-performance SEO is an affordable model that boosts your e-commerce sales by:
In Pay for Performace, you only pay for specific results like better conversion or higher ranking. Moreover, you do not need to pay any fixed cost for your SEO efforts.
Yes! PFP is one of the best approaches to put your SEO in the right direction especially when trying to attract local customers. It helps in:
YES! Pay for performance is a model designed to be cost-effective as you only pay for the actual results without any fixed cost. In fact, small businesses can heavily benefit from this approach where they can pay tangible amounts depending on the services used.
Our Pay for performance SEO programe helps companies
achieve impressive results
