How to Use AI for Keyword Research to Boost Website Visibility

Unlocking the power of artificial intelligence (AI) in keyword research is a game-changer for website visibility. In the digital realm, where competition is fierce, harnessing AI-driven insights can set your online presence apart.

Let’s explore the strategies and tools that leverage AI to revolutionize keyword research, equipping you with the knowledge to propel your website to the forefront of search engine results pages and reach a broader audience.

#AI-Powered Keyword Research & Topic Clusters:

AI tools like SEMRush, Surfer SEO, Ahrefs, Ubersuggest, and Google Keyword Planner help you gain insights into keyword trends.

Let’s take an example of Surfer SEO and examine how it helps an “SEO Services Company” optimize and enhance the various facets of SEO procedures to boost website visibility.

Use Surfer SEO for keyword research and topic clusters:

1. Open Keyword Research

Identify a keyword representing the overall topic for which you want to create content. The tool will help you discover several relevant topic clusters in minutes. Put your keyword into the keyword bar and check the region settings twice.

After completing the keyword research, tap down on the summary. You’ll find topic clusters that are related to your input keyword.

These topic clusters will be your potential articles.

• Create pillar content (main overarching topic)
• Proceed to create smaller, more specific subtopics (cluster content) related to the main topic.
• Make sure subtopics provide more in-depth information about different aspects of the main topic.
• Link back to those subtopics in the pillar content (main topic).

This linking structure helps search engines understand the context and relevance of your content to rank it. This boosts the site’s visibility.

Let’s share some examples:

The table below explains how selecting the right keywords (assumed keywords, search volumes, and competition in the table) increases the website’s visibility.

2. Categorize Your Keywords

Let’s categorize your keywords based on search volume and competition (High, Low, and Medium)

Create content using the keywords from the above table. Also, check the keyword density of these three blogs.

Once the blogs have been successfully published, examine the SEO factors. Evaluate each blog’s keyword rankings, on-page score, and overall quality score.

Finally, assess the traffic enhancement for each article. Take note of the substantial organic traffic resulting from thorough keyword research, the creation of content based on extracted insights, and the concurrent refinement of outcomes.

So, you’ve learned how AI tools help identify keywords that can enhance traffic and visibility.

You can use ChatGPT, Jasper, and other AI tools to optimize your website content, meta tags, H1, H2, H3, etc., for better results.

Read this post to learn how SEO experts use ChatGPT.

Bottom Line:

Embracing AI for keyword research is a transformative approach that can supercharge your website’s visibility. By harnessing the capabilities of AI-driven tools and techniques, you gain a competitive edge in the ever-evolving digital landscape.

With a deeper understanding of user intent and search trends, you can optimize your content, enhance user experiences, and boost your website’s reach and impact. Embrace AI for keyword research and watch your online visibility soar.

Also Read: How to Use Artificial Intelligence to Boost Rankings