How to Use Artificial Intelligence to Boost Rankings

Artificial Intelligence (AI) is reshaping the digital marketing industry. It is helping digital marketers by automating time-consuming SEO tasks. The technology streamlines the processes of keyword research, technical site audits, and content optimization. The tool can help you better understand your audience and their search intent, allowing you to develop more effective SEO strategies.

So, as SEO leaders, brace yourselves for a transformative journey and stay at the forefront of search results. The integration of AI and SEO methods can help you achieve this feat.

The Integration of AI and SEO Strategies to Boost Rankings

Integrating AI and SEO strategies involves leveraging artificial intelligence to optimize search engine optimization.

Use AI to Optimize Website for SERP

AlliAI is one of the AI tools that can help you optimize your website for SERPs in just minutes. Its features include:

• Bulk Onpage Optimization: This feature helps you create site-wide optimization rules and deploy code changes to individual pages.
• Live Editor: This feature enables you to edit and optimize text, content, and code within your page.
• Self-Optimizer for Traffic ROI: This functionality can create site-wide page titles automatically. This includes real-time A/B testing of focus keywords, resulting in a streamlined enhancement of organic traffic.

Use AI for Keyword Clustering

Keyword clustering is the process of grouping related keywords based on search intent. Google still shows the same image if the user asks for the same product with multiple names. 

For example, people searching “laptops for kids” and “kid laptops” tend to shop for the same product type. Google understands this and displays similar search results.

By utilizing AI algorithms and techniques like Natural Language Processing (NLP), you can examine sizable datasets, recognize examples, form predictions in light of real-time data, and create topic clusters rather than keywords. 

AI tools like SEMRush, Moz, Ahrefs, and even ChatGPT can help you do keyword clustering faster than ever. 

Related: 7 Killer Ways How Experts are Using ChatGPT for SEO

Step 1: Create a Keyword List

Select your topic and add it to any Keyword Researcher AI tool. Put the subject on the tool. 

Here is an example of the SEMRush AI Tool.

The Keyword Magic Tool of SEMRush provides “Broad Match” results by default, showing you the seed keyword or a close variant. You need to Switch to “Phrase Match.”

Step 2: Categorize Your Keywords

You will get the appropriate keyword result and the country where a particular keyword is popular. Create a proper list by clicking on ‘Add to Keyword List’

Send your keywords to Keyword Manager to cluster them automatically in the tool.

Alternatively, make a list of relevant keywords within a spreadsheet, ensuring to incorporate the following data:

• Determine the search intent (informational, navigational, commercial, or transactional)
• Average monthly search volumes
• Check keyword difficulty scores to ensure the difficulty of ranking organically in the top 10 Google results.

Use these topic clusters and write content that better serves the buyer. Also, create a content architecture or plan.

With proper use of keyword clusters, you will gain:

• Strong rankings for long-tail keywords.
• Improved rankings for short-tail keywords.
• Higher organic traffic.
• Faster ranking improvements in the SERPs.
• More opportunities for internal linking.
• Building expertise and content authority in your industry niche.

Use AI to Improve Page Loading Speed:

Both search engine optimization and the user experience rely on page loading speed. So, ensure that your website loads as quickly as possible.

An AI tool like PageSpeed Insights can assist you in checking the current speed of your website. The tool grades your website’s performance from 0 to 100. The higher the number, the better.

Steps to follow:

1. Visit the PageSpeed Insights website.
2. Enter your website’s URL and hit Analyze. Wait for the result.
3. You will get the results for mobile and desktop, respectively.

After discovering the speed issue with the help of an AI tool, you can use other AI tools to fix those issues.

• Use Shortpixel to compress your images. The tool will reduce record size, so they get some margin to stack, as could be expected.
• Use a CDN (content distribution network), which stores duplicates of your pages on servers all over the planet. It then associates guests with the closest server, so there’s less distance for the mentioned documents to travel.
• Minify HTML, CSS, and JavaScript documents as it eliminates superfluous characters and whitespace from code to decrease record sizes. It further increases page load speed.

Use AI to Optimize Your Website for Mobile: 

Google uses a mobile-first indexing strategy. This implies that, to index and rank content, the search engine looks at mobile versions of web pages. So make sure your website is mobile-friendly.

To do this, use the AI tool “Mobile Usability.” It will help you quickly determine whether your website is mobile-friendly or not.

Steps to follow:

1.Click on the link mentioned above for Mobile Usability. Put your website’s URL in the box and click “Test URL.”

2.You’ll get results about your website. Even if your website could be more mobile-friendly, this tool gives you some suggestions.

This proactive way to deal with technical SEO guarantees that your website remains in ideal shape for search engines.

Use AI to Find and Correct Duplicate Content Issues: 

When there are exact or nearly identical text passages on different pages of your website, you have duplicate content.

Duplicate content can result in problems like:

• Unwanted URLs showing up in search results
• Dilution of backlinks
• Crawl budget wasted

The Site Audit tool from Semrush can help you determine whether your website has duplicate content problems. Go to the “Issues” tab after completing a site crawl in the Site Audit tool.

Steps to follow:

1.Go to the Site Audit Tool website.

2.Insert your website’s domain in the search box, and click “Start Audit.”

3.The tool will give results within 10 seconds

4.Make sure you change your site accordingly.

Write Blog Posts with AI

Use AI tools like RankIQ to create SEO-optimized blog posts. RankIQ is designed specifically for an SEO agency, a business with a blog, or bloggers.

This AI tool helps marketers by providing them with SEO content briefs, identifying topics that Google wants you to cover, and enabling them to create a blog outline in minutes.

This tool’s ‘content-optimizing writing assistant’ also guides you about what you should add to your post to make it more comprehensive and likely to rank at the top of search engine results.

Plus, RankIQ lets you optimize older, underperforming posts in less than 30 minutes.

Final Thoughts

AI has emerged as a transformative force in the SEO domain as the computerized landscape keeps developing. Its capacity to break down huge datasets, foresee drifts, and streamline techniques with accuracy offers an upper hand to organizations trying to improve their web-based permeability.

Join hands with ResultFirst to integrate AI technology with your SEO strategy to streamline SEO processes, thereby improving your search engine rankings and staying ahead in the always-advancing computerized race.

Also Read: How to Use AI to Build Smarter SEO Strategies for eCommerce Clients