SEO is all about increasing the quantity and quality of traffic to your website through organic search engine results. It is extremely significant for growing your brand in 2020 especially after social media’s importance in driving traffic reduced and, Google became the major source of referral traffic in 2017, by driving 35% of site visits.
However, while doing SEO of your website, there are a few SEO mistakes that you need to avoid, such as:-
Inadequate Internal Linking
Internal linking is one of the most crucial aspects of SEO. It helps directing users to conversion pages, distributing authority across pages, increasing time on-site by offering additional materials, and communicating your important pages to search engine crawlers. Therefore, sloppy internal linking needs to be avoided. Since, it can quickly turn away an otherwise engaged reader and also, lower your search engine rankings over time.
Prioritizing Quantity Over Quality
Some SEO professionals take the easier road and start using random, worthless content to have something on their website. Thus, compromising with the quality of the material. However, it is essential to keep in mind that sometimes, less is more, and you should always be offering real value to your website visitors. A high-value content certainly provides answer your users seek.
Improper Keyword Strategy
Playing inappropriately with keywords with an impractical strategy is another thing a lot of SEO executives can be accused of. For example, overloading your website with key phrases makes it look like you are trying too hard and, Google will penalize you for that. It would be better to focus on your target audience and write for them, incorporating relevant keywords.
Lack of Mobile Device (and Voice Search) Optimization
Today, more than half of the global internet traffic comes from mobile devices. So, being mobile-friendly and voice-search compatible is mandatory. The dearth of Mobile Device (and Voice Search) Optimization would result in a loss of visitors and, eventually, money.
For effective SEO, all the mistakes mentioned above must be avoided. Apart from this, it is essential to note that SEO is a dynamically changing field, and you need to keep yourself up-to-date with all the latest happenings. Missing out on major updates might result in loss of valuable traffic.
Further, the end goal of all business is to get customers, and for that, you need to generate leads and then convert them. It is one of the most significant and no-cost approach to increase your revenue that you shouldn’t ignore in 2020.