Importance of Structured Data For SEO

0 | 10 December 2019
Read 3 minutes

According to the recent survey, it has been found that Google manages approx. 63000 searches every second, which means 3.8 million searches in every single minute or 5.5 billion searches in a day. So, how do you ensure that your website will be listed and get top ranking in search engines?
Here, in this blog, you will come to know how structured data can be used to mark up your content, improve your website ranking on search engines, and beat the competition.

What is Structured Data?

Also known as schema markup, the structured data is a code that helps search engines to organize and display website content so that users can quickly find the information they are looking for within a glance. For instance, if someone is looking for a chocolate cake recipe, structured data will show the results along with a rich snippet that contains ratings, ingredients, cooking time, and the number of calories.

Top 5 Benefits of Structured Data for SEO

Now, you know what structured data is; let’s check out why it is important for Search Engine Optimization.

Structured Data helps in boosting page relevancy: Search engines need to know about the content of the website so that it can show the relevant searches. With the help of structured data, you share detailed information about the content of your website, which makes it easier for the algorithm to display the relevant and the right searches.

Structured Data helps in grabbing user’s attention: Even after ranking at the first page of the search results, your website needs to compete with other pages. Using structured data, you can add images, ratings, reviews, etc. which help in grabbing the attention of users easily and quickly. It also helps in improving your website ranking by getting the number of clicks.

Structured Data helps in creating a Google Knowledge Graph: One of the most delightful benefits, structured data helps in collecting all the facts, relevant information about the places, businesses, events, and more in the form of Knowledge Graphs. It also helps in populating the knowledge box of your business.

Structured Data helps in increasing the performance of AdWords: Using structured data, you can incorporate additional details within your ad copy, which allows your recipients to understand your products or services better.

Structured Data promotes email marketing: Structured data can be used to provide complete details to customers through emails. For instance, airlines, railways, movie booking sites, and e-commerce companies send emails to customers that contain complete details about the timings, name, order details, and much more.

How to Use Structured Data for SEO?

One of the most important things you should know when you are doing SEO for your website is that it is very competitive. Trying to figure out what can you do to increase the ranking of your website when other competitors are doing the same is quite challenging.

Here’s something important for you to know. Well, structured data is the one thing that is not everyone is doing. Recent research says that only 17% of online businesses or marketers are using this technique from the last year.

The most common thing that stops people is that it sounds tough. But, the reality is different. Google offers various tools that make it easier for you to handle structured data. Even if you are new to HTML, Google’s tool helps you know how to copy and paste to add the code to your website. In case if you have a large website, adding structured data to every page could be a time-consuming and stressful task. Here’ top SEO companies come to rescue you.

End up with the right SEO company and enjoy the benefits of structured data for your website!

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

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