This is a question that is ringing the bells in everyone’s mind these days. As internet expands its wings, the scope to be online magnifies. Online presence is not limited to individuals profile on social networking platform, but also covers various small and medium organizations that are looking at scope to widen their reach in the market. The lure of becoming a brand and a household name prompted various businesses to jump into the wagon of online promotion, without giving a second thought to the idea.
The Need for Online Reputation Management
Though it is easy to get online, it is tough to maintain your online reputation. For instance, trying searching your name on Google and you will be overwhelmed with the number of social profiles existing with the name. Now, anyone who has just heard your name will find it extremely difficult to work out which one is your profile. Imagine if something nasty is written on one of the page, your reputation will take a tumble for sure. For business it is all the more difficult, because the world is getting more and more competitive with each passing day making it extremely difficult to stand your ground. Any negative publicity will tarnish the reputation of your business immensely.
How Online Reputation Management Works?
It has become important for every business to have social media presence, a Facebook page, a Twitter handler and a LinkedIn profile. Managing all of these accounts along with the business work is not easy; unless you are just planning to have these profiles and do nothing with them. If you are planning to do the same, i.e., create profiles and leave it that way, drop the idea ASAP. You will be doing more harm than benefit for your business.
There are a number of websites that allow you to assess your online reputation. You just have to create an account on the site and they will analyze how the online world receives your business. Depending upon the analysis you can work out a plan to improve your reputation.
Protecting Online Reputation
There are organization working towards the goal of maintaining and protecting the online reputation of small and medium enterprises. With people hogging to internet to search for every small thing, relevant and good information about your business will have a positive impact on the growth. Here a few ways to protect and improve your business online reputation:
An extremely helpful, free, quick and easy way to know what is being said about you or your business online–positive or negative. You set an alert for your name or your business name and receive an email notification for every online activity related to you or your business. However, it doesn’t covers social platforms like Facebook and Twitter.
Complete Social Media Profiles
It has been observed that most people and businesses fail to complete their social media profiles. If you have an account on Facebook, Twitter, LinkedIn, and other social platforms, it is recommended that you enter complete details, as an incomplete profile leaves the door open for your image to be tarnished.
Flood the Online World with Positive Content
People who search for your business take help of search engines like Google. If you fill the online world with valuable, credible and positive content, they will only come across the information that you want them to know. Any negative comment that can tarnish your reputation will subsequently get lost.
In physical meeting your looks create an impression, but in the virtual world it is how you or your business appears online that makes an impression on the user. For instance, a party picture might look good on Facebook, but same is not the case with LinkedIn. Make sure how you want people to perceive you and present that face to them.
Maintaining a clean and positive reputation online is very important and must be your priority. Thus, ensure that the money you are putting in to avail the service is worth it.