Read < 1 minute

It’s up and running. Yes, we’re talking about Google’s new algorithm (not algorithm update, mind) called Hummingbird.

Amid rumors about another Google algorithm update, Google, on its 15th birthday, surprised us all by announcing Hummingbird algorithm that replaces Google’s old algorithm. Hummingbird potentially affects 90% of all queries (don’t worry, these are the ones that ain’t tracked by SEOs) and Google’s been rolling it for a few weeks now.

Hummingbird, put simply, is Google’s yet another move toward semantic search. It’s aimed at improving the way Google understands search queries – in a world where voice search is increasing day by day and where Google Glass is around the corner – and at making search results ever more human friendly. It targets not just keywords but also users’ intent to deliver the most relevant, meaningful answers.

For all those thinking whether Penguin and Panda are still there, the answer is yes. See, Hummingbird may have replaced Google’s old engine but it does carry its pivotal parts.

According to Google’s Amit Singhal, Hummingbird is Google’s biggest algorithm move in 12 years.

Does SEO after Hummingbird change, you ask?

Sure, Google Hummingbird has bettered search results, but it leaves an SEO’s job unaffected.

You still need to:

  • Create beautiful content that people want and share
  • Optimize your site’s user experience
  • Improve the crawlability of your site
  • Make sure you’re not linking out to spammy sites
  • Think about semantic search and knowledge graph
  • And above all, avoid shortcuts (aka black-hatting) to gain fast results

Did we miss anything? What are your thoughts on Hummingbird? We’ll see you in the comments. 

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.