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By Ruchi Pardal
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~ 9 minutes read
~ 9 minutes read
As AI advances, companies are in a race to offer advanced and user-friendly AI applications and tools. Among numerous AI inventions, two major AI tools, ChatGPT and Perplexity, are becoming popular due to their advanced SEO content generation abilities.
Although both work on similar conventional modes, still differ from each other in their functionalities and approaches.
As per a report,
While in terms of numbers, ChatGPT has a slight edge, perplexity is making waves, especially due to its response-generation abilities. Both AI platforms use Machine Learning algorithms and Natural Language Processing to respond to user commands in real time.
With different features and AI capabilities, let’s talk about some of the main differences between the two and decide which one works better for you in SEO.
AI text doesn’t differ from human speech; it instead creates several SEO-friendly responses depending on the prompt.
As ChatGPT works on OpenAI GPT models like GPT3.5, and GPT4, it has been trained on large language models with information from books, websites, and various other resources under its knowledge base. You can get any type of content, including blog posts, product descriptions, articles, technical literature, and more.
Some of the main features that make ChatGPT stand out include:
The speciality of AI lies in Natural language processing. It can create articles and blog posts by mimicking human language. From answering simple questions to solving complex puzzles, ChatGPT uses Conventional AI to generate responses that align with the requirements of the Search Engine Result Page (SERP). This enhances customer interaction and drives conversations at a large scale.
ChatGPT follows a procedure to generate high-quality SEO content:
If you try your hand at ChatGPT, here are the probable responses it can generate:
However, it highly depends on the command you provide and how well you have structured it.
As per a survey, more than 67% of people in the US use ChatGPT with an estimation to grow further in the coming years.
ChatGPT structures your input for SEO using keyword optimization techniques to rank your content up on the search results.
Here’s how ChatGPT optimizes your content:
ChatGPT automatically places your primary and secondary keywords in the content. It can be in the title, introduction, or conclusion. You need to provide your keywords and ask ChatGPT to “Include my keywords in the middle of content and make them relatable for SEO”
ChatGPT places your keywords strategically in the content with accurate density without over-stuffing.
For example:
If you need a blog of 1000 words, it may include keywords 4-6 times. Similarly, for a content of 700, it may keep density as 3-4.
ChatGPT may suggest semantic keywords that are similar to your provided keyword.
For example:
Your provided keyword is “Best SEO agency in the USA”. It may suggest similar “Best SEO company in USA”, Best SEO agencies in USA and more.
ChatGPT creates click-worthy titles and meta-descriptions to improve your content and improve CTR (Click Through Rate)
One of the great things about ChatGPT is its ability to account for an individual’s personal voice, tone, and style. It is a conversational model that lets users customize their instructions for more accurate and updated results.
For instance,
When you open the Customize ChatGPT tab, you will see two blank boxes for providing instructions. These instructions enable ChatGPT to understand the length and tone of responses. You can ask GPT to include your opinions or remain completely neutral while providing these responses.
Image Source: Yandex.com
ChatGPT refines your content to enhance quality, readability and engagement. It ensures the content follows all the SEO guidelines with the proper writing style, tone and keyword density.
ChatGPT is a great platform to help you with really well-written content, but where Perplexity AI focuses is research and content. It’s more of a chatbot that makes use of large language models to provide accurate responses, improving the way how people search. Perplexity is an alternative to traditional search with more details and better information provided in real time.
For instance,
In traditional searches, you need to manually go through various links. However, perplexity provides an AI-created answer from the relevant link with each link source.
Talking in terms of numbers, Perplexity attracts more than 50 million worldwide visitors every month.
It is focused on those who need real-time information, in-depth analysis, and insights to drive their SEO content strategies.
Perplexity helps provide better SEO content through:
The advantage of Perplexity AI is its real-time interrogation of news articles, scholarly papers, and right across the web for messaging and insight. Unlike traditional search engines that mostly rely on static indexed data, Perplexity scans all the search results to provide you with the latest information.
Perplexity boosts keyword research, optimizing trends in real-time to help SEO strategists focus on high-ranking keywords. It scans through all the pages of SERP (Search Engine Result Page) to look for updated and most relevant information based on keywords.
According to a report, the global market for SEO reached $72.31 billion in 2025 with expectations to surpass $106.15 billion by the end of 2030.
The speciality of Perplexity focuses more on contextual relevance by providing SEO-prioritized content with well-structured information. Through semantic SEO, it refines the keyword placement to make it relevant for the search engine algorithms.
For example:
If you are searching for the best AI tools for writing, it can generate related queries like “AI tools for content generation, best AI SEO tools, and more.
Perplexity generates data-driven content from various reliable sources in real-time. It provides results based on live search trends, ensuring the content is data-rich and aligns with the requirements of audiences.
Well, both ChatGPT and Perplexity come with their own features and search capabilities to provide you with SEO-friendly content. But, looking from a technical point of view, both are completely different.
ChatGPT is a conversational model, while Perplexity is a type of search engine. Here are some of the main differences that make them stand out:
Well, talking about perplexity, it provides conversational responses but its main focus is on getting information from various reliable sources. It works like a search engine rather than generating human-like dialogues or conversations.
On the other hand, ChatGPT provides a human-centric interface where you can chat like human conversations with better user intent.
Perplexity provides information from various sources, including Google, Bing, textbooks, and social media, making it a good option for diverse fields like research.
While ChatGPT provides all the information from Bing, it is only making it less versatile than perplexity. However, plus models may include web search capabilities for better SEO results
Perplexity is a search tool that gathers information from relevant sources and delivers it in a structured form. Although the content it produces is SEO friendly, it lacks in generating long-form content like articles for better SEO rankings.
On the other hand, ChatGPT produces SEO-friendly content including long blog posts or articles. Moreover, it gives the option for customization to align the content based on readability and ranking factors.
Looking at all these features, ChatGPT gains a certain edge over perplexity but it’s not a clear winner. Perplexity outshines ChatGPT in terms of speed and relevant information while ChatGPT offers better SEO content.
A wise SEO content strategy is using a combination of both ChatGPT and Perplexity to push SERP rankings. Use ChatGPT to create long-form content with optimized keywords for the SEO content. While Perplexity offers real-time data with in-depth information and accurate citations.
ChatGPT ensures SEO friendliness with utmost readability and user engagement, while Perplexity delivers better relevancy. Together, they help generate that enhances online visibility with SEO rankings and user trust.
Both platforms are a subset of AI. However, it depends on how well we can utilize them to create content that speaks volumes.
For the best SEO strategy, it’s better to partner with a professional SEO agency like Result First. We are a team of SEO experts dedicated to providing content that exactly matches the requirements of the Search Engine Result Page (SERP).
Statistical Resources: https://backlinko.com/chatgpt-stats, https://searchengineland.com/perplexity-citations-top-10-google-organic-results-439029, https://www.demandsage.com/perplexity-ai-statistics, https://www.mordorintelligence.com/industry-reports/seo-market
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