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Ruchi Pardal

Author: Ruchi Pardal

Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes. I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.

Your go-to podcast for actionable SEO and marketing strategies!

Marketing

Facebook Instant Articles: What Marketers Need To Know

Unarguably, technological advancement has changed the face of modern day marketing. For instance, recently Facebook launched optimized “Like”…

Ruchi Pardal

By Ruchi Pardal

~ 6 min read

SEO Basics

Things You Need To Know About Google AMP (Accelerated Mobile Pages)

Smartphones have completely changed the way of accessing information. Having surpassed desktops and laptops regarding online searches, smartphones…

Ruchi Pardal

By Ruchi Pardal

~ 5 min read

Marketing

Creating a B2B Digital Marketing Plan That Drives Sustainable Growth

In B2B markets, marketing rarely underperforms because teams lack activity. It underperforms because strategy and execution drift apart.…

Ruchi Pardal

By Ruchi Pardal

~ 5 min read

Marketing

Real-Time Marketing During Oscars: A Smart Move for Your Business

Nowadays, numerous coveted companies seek to boost their brand engagement on special occasions like Christmas Day, New Year,…

Ruchi Pardal

By Ruchi Pardal

~ 5 min read

Marketing

Top 10 Conversion Rate Optimization Trends for 2026

Conversion Rate Optimization has evolved far beyond button color tests and headline tweaks. What once focused on isolated…

Ruchi Pardal

By Ruchi Pardal

~ 7 min read

SEO Basics

4 Metrics to Help You Track the Health of Your SEO Campaign

SEO today forms the backbone of any online marketing campaign. Therefore, it is extremely imperative to keep a…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

Marketing

5 Mistakes that can be Dreadful for Your B2B Sales Campaign

Selling a business to business is different from selling it to clients in many ways. Most business owners…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

SEO Basics

Top 5 Reasons Why Your Business Needs Search Engine Optimization

You must be aware about SEO and know that it works well for various types of online businesses.…

Ruchi Pardal

By Ruchi Pardal

~ 4 min read

Marketing

How ‘Polite’ Negative Reviews Can Make Positive Impact on People

Sometimes, the Internet can feel like a middle-school playground populated by brats in ski masks who name-call and…

Ruchi Pardal

By Ruchi Pardal

~ 4 min read

SEO Basics

How Search Engine Optimization Benefits Your Business

The online world is growing with every passing year, which makes it important for organizations to have a…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

Web design

What are the Responsibilities of Web Designers

There’s a very famous dialogue from the movie Spiderman “With great power comes great responsibility.” This application of…

Ruchi Pardal

By Ruchi Pardal

~ 4 min read

Marketing

8 Biggest B2B Marketing Challenges

Business-to-Business (B2B) marketing encompasses activities related to marketing of products and services to enterprises, intended to propel the…

Ruchi Pardal

By Ruchi Pardal

~ 4 min read

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