Author: Ruchi Pardal
Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes. I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.
Your go-to podcast for actionable SEO and marketing strategies!
The Best Way to Tackle Google Fred Update
The “Fred” Update is yet another bold move by the search engine giant Google that has shaken the…
By Ruchi Pardal
~ 4 min read
5 Successful B2B Marketing Campaigns Marketers Can Learn From
No matter whether you are a business owner or marketer, you would agree that marketing is the game…
By Ruchi Pardal
~ 6 min read
Here’s why Solar Companies Need a Social Media Marketing Strategy
This is an era of righteousness. Thanks to the internet and media, the new generation is aware of…
By Ruchi Pardal
~ 6 min read
Google Notifies “Intrusive Interstitials” Will Affect Mobile Ranking From January 2017
Ever since the day Google announced mobile-friendly update (a ranking signal), organizations across the world started converting their…
By Ruchi Pardal
~ 3 min read
Landing Page Optimization Tips: How to Generate More Leads
A Landing page (LP) is a page where companies want their visitors to arrive or “land.” A landing…
By Ruchi Pardal
~ 6 min read
Conversion Rate Optimization: A Guide to Convert Visitors into Customers
From a business perspective, a website is created with an aim to compel visitors to take actions in…
By Ruchi Pardal
~ 8 min read
Google Rolls Out New Mobile-Friendly Testing Tool
Yes, Google rolls out a new mobile-friendly testing tool, and it is now available to use. Undoubtedly, the…
By Ruchi Pardal
~ 2 min read
Facebook Instant Articles: What Marketers Need To Know
Unarguably, technological advancement has changed the face of modern day marketing. For instance, recently Facebook launched optimized “Like”…
By Ruchi Pardal
~ 6 min read
Things You Need To Know About Google AMP (Accelerated Mobile Pages)
Smartphones have completely changed the way of accessing information. Having surpassed desktops and laptops regarding online searches, smartphones…
By Ruchi Pardal
~ 5 min read
Creating a B2B Digital Marketing Plan That Drives Sustainable Growth
In B2B markets, marketing rarely underperforms because teams lack activity. It underperforms because strategy and execution drift apart.…
By Ruchi Pardal
~ 5 min read
Real-Time Marketing During Oscars: A Smart Move for Your Business
Nowadays, numerous coveted companies seek to boost their brand engagement on special occasions like Christmas Day, New Year,…
By Ruchi Pardal
~ 5 min read
Top 10 Conversion Rate Optimization Trends for 2026
Conversion Rate Optimization has evolved far beyond button color tests and headline tweaks. What once focused on isolated…
By Ruchi Pardal
~ 7 min read
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