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Ruchi Pardal

Author: Ruchi Pardal

Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes. I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.

Your go-to podcast for actionable SEO and marketing strategies!

SEO Basics

Google Hummingbird: What It Means For Your SEO Campaign

Marking its 15th anniversary of the global search giant, Google announced the Hummingbird update on September 26, 2013,…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

Marketing

How to Make Your Facebook Marketing Campaign Stellar

Let’s be honest: Marketing on Facebook may sound like ABC, but it’s difficult as hell. It’s difficult to…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

Marketing

11 PPC Best Practices to Avoid Overspending and Increase Revenue

Are you not able to make the most from your PPC campaigns? Deep down, do you feel like…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

Marketing

3 Killer Copywriting Tips to Skyrocket Your Traffic

Copywriting strikes many as uphill battle. However, reality doesn’t agree. In other words, copywriting is not that difficult.…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

SEO Basics

The 7 Commandments of SEO That Help You Actually Get Found and Make Money

“And God said, Let there be light: and there was light.” Today, we put light upon the 7…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

SEO Basics

Optimize Your Internal Linking Strategy for 2024

SEO is not only about building/earning high-quality, relevant links. It’s also about devising and implementing a solid internal…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

SEO Basics

What Do You Do When Keyword Data Is 100% Not Provided

As SEOs we’re fond of data. It helps us do better marketing and make the Web a better…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

SEO Basics

What’s the Story of Google’s Penguin 2.1

Google has been on a roll of late. In just a week after announcing HummingBird, a new algorithm…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

SEO Basics

What the Heck Is Google’s Hummingbird

It’s up and running. Yes, we’re talking about Google’s new algorithm (not algorithm update, mind) called Hummingbird. Amid…

Ruchi Pardal

By Ruchi Pardal

~ 2 min read

SEO Basics

5 SEO Tools You Can’t Do Without

As SEOs, we have a lot of things at hand: keyword research, competitive research, rank tracking, link research,…

Ruchi Pardal

By Ruchi Pardal

~ 3 min read

Marketing

How to Make Your Call to Action Buttons Actually Actionable

You’ve no doubt seen them… call to action buttons. They’re all around the web. Swarmed. Vying for attention.…

Ruchi Pardal

By Ruchi Pardal

~ 4 min read

Marketing

Are We All Doomed To Embracing Inbound Marketing?

By now you quite probably have read through Jon Henshaw’s Inbound Marketing Is Incomplete Marketing, in which he argues…

Ruchi Pardal

By Ruchi Pardal

~ 4 min read

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