What are AI Images & How to Use Them in the E-commerce Industry

ChatGPT has sparked widespread conversation around the powers of artificial intelligence, including its uses in the realm of e-commerce.

While this AI tool excels at generating text, a pressing question has emerged: Are there AI tools to craft images? The answer is ‘YES.’ There are tools to generate AI images.

Typically, AI-generated images are becoming popular among marketers, eCommerce SEO agencies, etc., as a way to improve the online shopping experience for customers.

This query resonates with digital marketing agencies, SEO heads, and marketing experts, all keenly attuned to the ever-evolving landscape of AI innovation.

Take this example from Pebblely, which uses a single product photo to create multiple images:

Related: Top ChatGPT Prompts to Increase E-Commerce Sales in Holiday Season

What are AI Images?

Artificial intelligence (AI) algorithms design AI images. They’re not the work of human artists but are generated by online tools.

Many eCommerce companies are using these images as product images, marketing materials, personalized content, and so on.

How To Use AI Images in E-Commerce Industry

Explore the following ways to use AI images for your e-commerce website. This will be helpful in SEO services as well:

Product images

You can use AI tools to create high-quality product images for your online store. These pictures will be more visually appealing for customers. Improving the overall look and feel of your online store.

Virtual Try-on

These days, many eCommerce SEO providers are also suggesting the use of AI images for creating virtual try-on experiences for customers. It allows customers to see how a particular cloth looks on them without trying it on in person. So, using AI images boosts sales of clothing and products.

Read more: 8 AI-Powered eCommerce SEO Strategies to Boost Sales

Variety of Perspectives

Create AI images that show your products from different angles. This allows customers to understand your products better. This leads to improving the chances of more product sales.

Image: Ilovefreesoftware

Personalized Recommendations

As the owner of your eStore, you can use AI images to generate personalized product recommendations for customers. So your audience can find products that are more likely to purchase. This leads to improved customer engagement and sales drive.

Consistency in Style:

The eCommerce SEO company should maintain a consistent visual style for their AI images. This improves the brand identity, making online stores appear more professional.

Unique & Customizable Images

Create unique variations of your product images using AI technology to showcase products in more diverse settings, angles, and contexts. This is useful for products with customizable options, as customers can visualize different choices. Use the image variation tool, vMake.

Image: vMake

Image Optimization

• Optimize AI images for web use.
• Make sure they are compressed without losing quality.
• Fast-loading images improves eCommerce SEO results and user experience.

Alt Text & Descriptions

Provide accurate and descriptive alt text for each image generated by AI. So search engines can understand the content of the image. This leads to improved accessibility and SEO.

Structured Data Markup

Structured data markup (schema.org) is essential as it provides search engines with more information about your products.

• So, implement structured data markup to enhance how your products appear in search results. This potentially contributes to higher click-through rates.

User-Generated Content

Always encourage customers to upload images of themselves using your products.

• AI tools can help you enhance and curate these images
• It creates a sense of authenticity and community that attracts users and search engines.

Mobile-Friendly Images

Note that your AI images for the eCommerce store must be responsive and look great on mobile devices. This is crucial for eCommerce SEO service results and user experience due to the growing number of mobile users.

Additional tips about how to use AI images in the eCommerce industry.

• Make sure AI images are appropriately sized and compressed to optimize the loading speed of your online store website. Google considers page speed as a ranking factor.
• Test the performance of your AI-generated images on bounce rates, user engagement, and conversion rates. Compare the results with traditional images.
• For better user engagement, share AI-generated images on your social media platforms and drive traffic to your website.
• Create short videos using AI to showcase your products. Video content leads to better dwell time and higher engagement, which are positive signals for search engines.
• Continuously monitor the performance of your store’s website. Check search engine rankings and sales metrics. Adjust your AI image strategy based on the data and trends you observe.

Benefits of Using AI Images for Your eCommerce Website

You can generate product images fast, thereby saving you time and money. No labor-intensive activities so that you can reduce the extensive man hours. Plus, you’ll have enough time to focus on other tasks.

In a nutshell, AI-powered images can be a transformative tool in the e-commerce industry. They could be effective for the eCommerce SEO.

Get in touch with ResultFirst for effective SEO strategies for your eCommerce website and boost your online visibility.

Read more: Unlock Ecommerce SEO Strategies with AI for Organic Growth