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By Ruchi Pardal
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03 Jul, 2024
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~ 9 minutes to read
03 Jul, 2024
~ 9 minutes to read
No one can optimize page speed for large enterprises alone. It has dozens, hundreds, or even thousands of pages. This is across different sites, subdomains, and geographic locations. Getting all those pages up to speed on time requires cross-team collaboration.
Studies show that if the page load times increase from 1 second to 3 seconds, the percentage chance of bouncing grows by approximately 32%.
Using enterprise SEO services is the best way to improve page speed. Collaborating well within the team is instrumental in achieving your optimization goals.
Let’s dive in and learn about some of the keys to productive collaboration across teams.
Source: 1702 Digital
There are several important aspects to focus on when optimizing page speed. You can do this with enterprise SEO services for large enterprise websites.
Related: Enterprise SEO Agency vs. In-House SEO Team: What to Consider
Ask your web team to reduce image file sizes by reformatting images to more efficient formats like JPEG and PNG. The lazy loading of images further down the page can help pages load much faster.
Over 50% of all web traffic comes from mobile devices. This emphasizes the need for responsive and optimized images for a smooth experience.
Your web team can optimize image quality and dimensions without compromising visual clarity. This reduces payload sizes.
Source: Medium
Minify HTML, CSS, and JavaScript code. This removes unnecessary whitespace and shortens variable and function names. It also decreases file sizes.
Inlining critical CSS and JavaScript code into HTML pages avoids extra HTTP requests. Identifying and removing unused and duplicate code speeds up page processing.
Use a fast hosting provider with adequate resources. This has a big impact on website performance. They must include resources like CPU, RAM, storage, and bandwidth. A content delivery network (CDN) further accelerates delivery.
This retrieves the content from your hosting server and delivers it.
Place CSS link tags in the page <head>. This ensures early fetching without blocking rendering. Defer non-critical JavaScript files until after the page loads. Your web team can do this by placing script tags before the closing </body> tag, which improves render blocking.
Embedded third-party widgets, trackers, tags, and other services on pages. They slow downloading speeds. Hence, your web team should reduce unnecessary third-party calls. As a result, prioritizing critical ones helps boost performance.
Leverage browser caching by setting long cache end headers. Do this on resources like images, CSS, and JavaScript. This prevents duplicate downloads when users revisit pages and improves perceived performance.
A company wants its digital assets to run. People in all departments should have a basic idea of the technology behind the company’s website.
Studies show 70% of shoppers decide to buy based on how fast a website loads. This shows speed is key for most customers. So, they compare different online shopping options.
For example,
knowing the website uses a PHP framework means speeding up one part might make other parts faster, too.
Source: DEV Community
The goal isn’t to memorize tech terms but to know enough to have discussions. Thus, being able to make choices about website speed together.
Establish performance budgets! These budgets, like SLAs, tell you how much work to do in different areas. Image optimization? Maybe 50 hours a month. JavaScript code refactoring? 100 hours.
Regularly review your web team’s work and past results against the budgets. This helps teams adjust their course or put more effort in the right places. Overall, performance budgets are key for working together to optimize page speed at an enterprise level.
Different departments often have varying goals that can cause friction. Developers prioritize new features and fixes. Designers focus on pixel-perfect layouts, and marketers want to test new campaigns. In this environment, page speed is not always at the top.
Studies measuring loading times for top-ranked search engine result pages show that most sites take around 1.65 seconds. This renders all visible content after the user initiates a page load.
Source: Microsoft Tech Community
To drive speed improvements, it is important to understand these diverse perspectives. This is to identify opportunities for alignment.
As pages accelerate, quantifying the business outcomes helps justify further investments and resources. Thus, scaling optimizations enterprise-wide.
Even the largest web properties can achieve notable speed with patience and collaboration. You gain the benefit of users and businesses.
A key part of optimizing page speed with enterprise SEO services is understanding a website’s or application’s technical foundations. This involves gaining visibility into the technologies used and how they work together to deliver content to users.
With today’s complex tech stacks, performance issues can emerge from many areas.
As such, the collaboration process must start with assessing two important considerations:
The first is the technology stack. This includes examining the languages, frameworks, and major libraries. Both the front-end and back-end use them. One must understand the dependencies between these different elements. Optimizations in one area may impact another.
Establish the second important factor: realistic performance budgets, which rely on business priorities and user expectations. Performance budgets help define what forms an optimal user experience.
50% of users polled expressed a preference for faster website loading speeds. Many consumers prioritize site speed over rich multimedia content. This is as long as core information can still be easily accessed. Sometimes, less can be better.
The optimization effort can focus on the key areas that need attention with defined technology stacks and performance budgets.
Source: QueryClick
This technical groundwork forms the basis for all subsequent optimization work and ensures it remains aligned with user and business needs.
Effective collaboration is essential for successful enterprise page speed optimization efforts. Identify and address bottlenecks or bloats. Thus ensuring alignment of all stakeholders and their work towards common goals. It balances both business and user priorities.
The process also requires understanding technical foundations like technology stacks and performance budgets. These provide visibility into where issues exist and how optimizations in one area can impact others. Organizations can optimize page speed across their digital properties. They need to have the right collaborative approach.
Also Read: 9 Best Enterprise SEO Tools You Can Use in 2024
Reduce page size by optimizing images, compressing files, and minimizing JavaScript and CSS. Enable browser caching by setting long cache expiration headers. Minify resources like HTML, CSS, and JavaScript.
Reduce page size by optimizing images further and compressing files more. Analyze assets with development tools to identify unnecessary resources to remove. Configure caching headers more aggressively to better leverage browser caching.
Yes, page speed can improve SEO in many ways. Faster sites provide a better user experience, which impacts how long users stay on page. Speed is also a ranking factor for Google. Slow sites may see lower click-through rates and higher bounce rates.
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