Strategizing Link Building for Enterprise SEO: A Complete Guide

For large enterprises looking to solidify their online presence, enterprise link-building offers both an opportunity and a formidable challenge. Unlike small-scale SEO, which mostly relies on individual SEO backlinks for short-term gains, enterprise SEO solutions for large companies must focus on authoritative and strong link acquisition strategies that align with their overall marketing goals and objectives. 

Moreover, with the shift towards E-E-A-T experiences (Experience, Expertise, Authoritativeness, Trust), acquiring high-quality information from credible, high-authority sources is important. 

However, link building is a complex process. It involves everything from maintaining brand consistency across digital platforms to developing scalable backlink strategies that rank you higher in search engine results. 

In fact, more than 52.3% of digital markets believe link building is SEO’s most challenging aspect. That is why it is important to partner with an enterprise SEO services company that is well-versed in various SEO ecosystems to help you achieve exceptional link acquisition results. 

Let’s talk in detail to understand better!!

Defining Enterprise Link Building? 

Enterprise link building is a specialized SEO approach for large enterprises that allows them to acquire high-quality backlinks from other secure websites. 

The higher the quality of backlinks, the higher the enterprise’s visibility in search engine results. The objective is not only getting backlinks, it’s about strategically aligning them with search algorithms to achieve better rankings.

This is why more than 93.8% of the link builders prioritize quality over quantity. 

If implemented correctly, enterprise link building can: 

• Help you reach the right segment of the audience more effectively.
• Enhance the search engine, you can also rank in the AI Overviews.
• Increasing website conversions and traffic.

Therefore, SEO for enterprise companies requires a strong link-building strategy that provides scalability and ranks your website where it matters the most. For better link-building strategies, partnering with an enterprise SEO service agency ensures you acquire backlinks for the most trusted sources that have better SEO rankings. 

Why Is Link Building Important For Large Enterprises? 

Backlinking is an integral part of Search Engine Optimization that involves gaining high-quality hyperlinks from trusted websites to your own. It is essential for large enterprises because: 

• The Search Highlight: 

Link building allows big companies to differentiate themselves online through high-quality backlinks

• Customer Pathways: 

These Links help internet users access a company website from various locations, effectively reaching a larger customer base.

• SEO Help: 

Links amplify the website’s ranking on the search engine and are easily accessible to people.

• Customization and Personalization: 

Enterprise link-building campaigns often offer extremely deep customization due to their wide product lines for different audience segments. They strategize to ensure relevance and accuracy in targeting.

Strategizing Link Building For Enterprise SEO: Key Tactics

For enterprise SEO, link building is one of the major elements that ensure the success of your overall SEO efforts. The better quality of backlinks you obtain, the better results visibility you achieve on the search engines. 

1. Unnatural Link Building Or Link Reclamation

It is the process of identifying and highlighting unlinked mentions of your brand. One can do it manually by searching for various mentions of your business or automating it using tools like BuzzSumo.

After finding unlinked mentions, contacting the site owner to add a link to your site is important. This process may consume a lot of time, but it is worth it because link reclamation is the best and most cost-effective way of building links on a larger scale.

The same general rules of outreach apply here: 

• Be polite, offer something of value, and don’t hesitate to follow up.

Examples of monitoring tools that you could use to track mentions of your brand on the web and notify you of new mentions include:

• Google Alerts, BrandMentions.com, and TalkWalker.

Some other aspects of link reclamation campaigns include:

• Target mentions that are relevant to your business and will be high-value links.
• Try reclaiming links from authority sites whenever possible, even if that means seeking the most senior editor. 
• Keep watch for unlinked mentions of your brand on social media. These can often turn into links or shared content with some creativity.

2. Building Broken Links 

Broken link building is a unique approach that identifies links on other related websites and replaces them with links to your own. 

The reason is that large, enterprise-level websites are usually well-established sites that have changed to keep up with the current web trends. Therefore, these websites will likely contain links to dead pages and products that generate a 404 error.

• Broken-links-to-dead-competitor-pages are great opportunities for your enterprise link-building campaign.
• If your brand offers a similar product or service, you can contact the webmasters of the sites linking to them and propose replacing the dead links with ones pointing to your enterprise page.

3. Prioritizing Guest Posting 

Guest posting gives your brand an extra edge in building links. You can draft and post an article on someone’s other website or blog. More than 75.33 % of SEO specialists prioritize guest postings to acquire backlinks. Guest posting also increases brand relationships, establishes your authority, and drives traffic to your business. 

• Expand Online Visibility: 

The guest post will increase exposure for large businesses on the internet. The more directories they appear in, the more and more people will know them. 

• Showcase Expertise: 

Writing articles on other sites allows businesses to be recognized as experienced in their field. This makes them possibly respected and trusted. 

• Increased Social Media Shares:

 Good guest posts can receive shares on social media. This can create even more people seeing the post and visiting the business’s website. 

• Longer-term Traffic Flow: 

A guest post with a link might deliver traffic to the business’s website for years to come. It is like a gift that keeps giving.

4. The SkyScraper Method 

The skyscraper method is a link-building strategy focused on creating superior content about a subject to anything published on the web.

It involves identifying the most popular content pieces within your industry; once you have sufficient numbers, you can examine how to create your own content.

• You may cover more aspects of the topic, create better visuals, or make all your information easier to digest than others.

Once you have completed the content, contact those who referred the original version to tell them that you have a new and improved version.

However, this method has been used so much in recent years that you need to come up with great content beforehand before you try to buzz and all that stuff with people. Otherwise, you will just waste time.

For example: 

Authority Hacker designed a form of skyscraper technique termed Shotgun Skyscraper. Rather than tailor-making each email, they template their outreach and send it to hundreds at once, saving them a lot of time and effort but still yielding a decent number of links.

Tip:  When you finalize your email, although it is perfect and licensed to similar people, adding some personalization is always a good idea. 

However, to utilize the full potential of the skyscraper method, it’s better to partner with an enterprise SEO agency with expertise in high-authority link building for better SEO. 

• Segregate your lists and have distinct templates for every other.
• This will lead to a much higher response rate and, ultimately, more links.

5. Link Baiting: Attracting Clicks For Enterprise SEO

Link baiting is the process of creating content with the sole purpose of getting people to link to it.   

This can be accomplished in various ways such as: 

• producing infographics, 
• developing interactive tools, 
• and writing listicles.

To make this method work, the content needs to be interesting enough, visually appealing, and well-researched.

Some examples of link-baiting content may include:

• Infographics:

Infographics that represent data engagingly and visibly (i.e., “The Evolution of Link Building” or “A Visual Guide to Link Building”).

• Interactive tools: 

An interactive tool that allows users to do something or visualize data differently (i.e., “The Link Building ROI Calculator” or “The Headline Analyzer”).

Regardless of the medium you choose, make it exceptional. 

 For example:

• A story-telling link-building infographic would be expected to gain far more traction, while the listicle would simply present information about historical types.
• Similarly, Fresh content will always be adored. Recycling existing stuff will not raise more than one gate for you.

6. Focusing On Community Building

Enterprise link building works well when you have a clear idea about your audience’s characteristics or when you already have a following or community of sorts.

The best way to get links naturally is to continue building and nurturing that community around the brand. Here are some ways you can do that:

• Podcasts and written interviews
• Contests and giveaways
• Sportsmen Partnership
• Industry round-ups and whitepapers
• Organizing some in-person event or meetup

Community Building has much more than just link impact. It involves driving outward social engagement and word-of-mouth publicity. But the best thing about this is that you will naturally get those highly relevant links (competitors link out more often than not, depending on what it is). The cumulative effect of this will impact your strategy and make you credible for your brand.

7. Crafting Highly Shareable and Valuable Content Assets

When it comes to linking up, link-worthy assets are a great way for enterprises to add value to their online presence. It’s like creating something so cool that people want to showcase it on their websites.

Steps are as follows to create one-of-your-own:

• Understand Your Audience: One should know what his customers want. Fun quizzes, for instance, might be quite good, and you could hasten the process by having an AI quiz tool.
• Create Unique Content, such as a blog post, infographic, or video. Make it different and create excitement so people want to share it.
• Promote Your Content: Just creating the content isn’t enough. Please share it with your social media accounts, email newsletters, and all the other platforms where people can peek into it.

Additional Tips For Enterprise Link Building

Till now, you might be an idea of enterprise link building and some of the major tactics you can use to build high-quality links for enterprise SEO. Hoever, there are some additional tips included in enterprise SEO services offered by various agencies.

1. Keep Link Outreach Ongoing

Link building is not a one-time process, it requires constant outreach because links decay with time and you may lose 1-2% of your links after a year or two.

Velocity of Link is another factor; if behind their back, your competitors will likely have overtaken in search rankings.

Therefore, you must ensure that your link-building methods continue continuously. That doesn’t mean you link every day; however, your link building has to be systematic and sustainable in the long run with budgets.

2. Prioritize ROI-Driven Links

Your link-building campaign aims to increase visibility and generate leads; therefore, it is important to select the right ROI-driven links.

To do this, you need to have a thorough understanding of your audience. 

• What are their needs? 
• What are their pain points? 
• What kind of content are they searching for?

You will then use this information to decide how to go about your linking strategies. 

For instance, sharing links from sites targeting small business owners would be relevant if your target page is a service page selling POS systems for small businesses.

3. Expand Your Link Portfolio

The right link profile is built through reliable links from various sources. This means that attention should be given to extending link portfolios and avenues leading to links, such as infographic creation and guest blogging.

For instance: 

If Google goes on to change any of its existing algorithms, a diverse link profile extension will provide you with a better chance of survival through these changes.

For Example, 

Working on scholarships for links had great momentum. However, Google devalued links from scholarships because it found they were getting too much attention from link builders. This devaluation caused a lot of trouble for companies that had built themselves entirely on these links.

Diversification in link-building strategy is key to achieving a highly reliable link profile, guaranteeing sustainability.

Conclusion

Link building for enterprise SEOs might seem a bit difficult, but it’s all about building relationships and providing value to existing sources, and the link will build naturally. It’s more about following an SEO-friendly link-building strategy that improves your visibility, maintains link credibility, and attracts links from trusted websites to your own. 

However, partnering with an expert enterprise SEO services agency like ResultFirst is always advisable for high-quality link building. We are a team of expert SEO specialists who create SEO-friendly links that rank you in search engine results. 

Choose ResultFirst and produce links that redefine the meaning of Smart SEO.

Statistical References:

https://sureoak.com/insights/105-seo-link-building-statistics?
https://seo.ai/blog/link-building-statistics
https://x.com/GaelBreton/status/1615719141897568257?s=20&t=JjNNc866JGOEOHCYXmBc3A