7 Ways to Use the ‘Inspect Element’ Tool for SEO | ResultFirst

7 Ways to Use the ‘Inspect Element’ Tool for SEO

Have you ever wondered how a website is put together and wanted a behind-the-scenes look?

Guess what, though? The necessary instrument is already with you!

Chrome’s “inspect element” function allows you to look inside any page or website to see how it operates.

When creating a website or understanding how websites operate, the inspect element capability that allows us to observe and even edit any website’s front end can be quite helpful.

Agencies that offer  SEO services in USA can give your website the resources and methods it needs to move up the search engine results pages.

In this blog post, we’ll show you seven effective ways to use “Inspect Element” to collect insightful data and strengthen your SEO efforts.

1. Basics of Inspect Element

A web professional’s scouting team is called Inspect. It is often used by developers, designers, and marketers to take a quick look behind any website (including their own) to preview updates to content and style, troubleshoot issues, or discover the inner workings of a certain website.

For example, the inspect element allows you to see the HTML and CSS comprising an interesting interface on a competitor’s website.     

Basics of Inspect Element                                                     

Here’s how it works

  • Just right-click anywhere on a webpage and choose “Inspect Element” (or a comparable choice). This brings up a new window with two sections.
  • The web page’s visible content is displayed at the top, and the underlying code is visible at the bottom.
  • This HTML and CSS code serves as the page’s blueprint, specifying the placement of text, graphics, and other elements.
  • The coding contains important information for SEO, even if it initially appears confusing.
  • You can view important elements of search engine optimization with Inspect Element, such as headings, meta descriptions, and links.

2. Analyzing Page Structure

“Inspect Element” functions as your X-ray vision, giving you the ability to examine a website’s internal workings and see past its obvious surface.

The inspect overlay appears when you hover over any element on the displayed webpage while the Inspect tool is active.

Page Structure

   Source: learn.microsoft.com

General and accessible information about the element is shown in the Inspect overlay.

Hovering over a page element on the displayed page causes the DOM tree to immediately expand and highlight that element.

The element’s information is displayed as follows in the Inspect overlay:

  • The element’s name.
  • Pixel-by-pixel measurements of the element.
  • The color of the element is shown as a color swatch and a hexadecimal value.
  • The typeface settings of the element.
  • The padding and margin of the element, are expressed in pixels.

3. Checking Meta Information

Every website has meta information, which is a secret language used to communicate with search engines. Google doesn’t directly use meta descriptions as a ranking factor for search results.

But, if you want to read a meta description, you can view the HTML of the page.

You can view the rendered HTML in Chrome by selecting “inspect” or “view page source” when you right-click on the page.

Meta Information

Source:screamingfrog.co.uk

This is the procedure for examining metadata using “Inspect Element”:

Access the Code Vault by navigating

Keep in mind the “Inspect Element” code window that you opened. Seek inside the code for the section. Comprising essential data for search engines, this component serves as the website’s headquarters.

Decoding the Title Tag

  • The title tag is likely to be located in the head section.
  • This tag determines the title that shows up on search engine results pages (SERPs), or the first item that users see.
  • To make sure your title tag is understandable, succinct, and appropriately summarizes the content of your page, use “Inspect Element.”
  • Gaining clicks and enhancing your SEO performance depends on having an attention-grabbing title tag.

Find the Meta Descriptions

  • “Inspect Element” can also be used to find the tags, particularly those that have “description” properties.
  • These meta descriptions give a concise synopsis of the content of your website that appears in search engine results below the title tag.
  • Make use of “Inspect Element” to make sure your meta descriptions are clear and educational and encourage visitors to visit your website.

4. Identifying Keyword Usage

Keyword Usage

  Source: alphr.com

Using keywords strategically is crucial to increasing search engine visibility in the cutthroat world of SEO.

But how can you determine whether the content on your website is optimized for the appropriate keywords?

“Inspect Element” is the only tool you need for keyword analysis; don’t look further!

  • Disclosing Keyword Intensity

Right-clicking anywhere on a webpage will bring up a developer window. Select “Inspect Element.” The displayed page is shown at the top of this window, while the underlying code is shown below. Keywords are hidden away in the code, like a treasure trove.

  • Using the Search Function

A search function is available in the “Inspect Element” box of most browsers. Seek out an icon or search bar, which is usually found at the top of the code view.

  • Examining Keyword Distribution and Density

Your keyword usage is now visually shown for you. But what do you make of it? This is when the SEO technique becomes useful.

Density of Keywords: The “Inspect Element” tool facilitates the identification of possible term oversaturation by displaying the sheer quantity of keyword occurrences.

Distribution of Keywords: “Inspect Element” lets you view how keywords are distributed among various parts, pointing out places where you might need to incorporate them more naturally.

  • Finding the Balance in Keywords

With “Inspect Element,” you can evaluate both sides and make sure your writing is balanced.

5. Evaluating Link Structure

You can check the specific source links, using the ‘Inspect Element’ tool. Analyzing internal and external link configurations, including whether they are dofollow or nofollow.

Determining their target qualities, and looking for redirect chains, can also help you optimize your link-building efforts and guarantee a smooth user experience.

Links help you build your online presence.

Google and Blogger engineers developed the rel=”nofollow” tag to stop search engines from following those links.

  • To determine if a page has dofollow or nofollow links, you can right-click on a link, choose “inspect element,” and look for the presence of rel=”nofollow” in the tag.
  • If the tag contains the content=“nofollow” property, all links will default to nofollow. You can check the page source to determine if this is the case.
  • You can even get a detailed breakdown of whether backlinks to your website are “dofollow” or “nofollow” using some SEO tools.

6. Assessing Page Speed and Performance

Website speed has a significant impact on SEO performance. Use the inspect element to assess the speed of a website. Selecting the ‘Networking’ tab will allow you to test.

You can see how long it takes the browser to open a web page by clicking on this tab.

The file size of the browser downloaded is another thing you can find out. An increase in file size results in a slower loading webpage.

Just

  • Launch Chrome DevTools
  • Press the three dots in the upper right corner.
  • Choose additional tools and performance insights.

Page Speed and Performance

  Source: miro.medium.com

7. Diagnosing JavaScript Issues

While properly designed JavaScript can improve the user experience, it can potentially negatively affect SEO. JavaScript problems can be diagnosed with “Inspect Element.”. A feature of your browser allows you to check for these issues.

If you discover that jQuery is not defined, follow this tutorial to fix the issue.

  • On the page, you can right-click anywhere. Select Inspect.
  • It will reveal the developer panel. Select the Console tab.
  • Alternatively, select View > Developer > JavaScript Console from the menu at the top of the screen.
  • On the Errors tab in the left panel, click
  • If any exist, they will be highlighted in red. Additionally, a red indicator will be visible in the upper right corner of the panel

 JavaScript Issues

  Source: hl8k0.cloudfront.net

Through the use of “Inspect Element,” you can locate the exact location of the JavaScript glitch. You can discuss your discoveries with your SEO service provider, even if resolving these mistakes requires some coding skills.

Conclusion 

The “Inspect Element” tool is a useful but little-used tool for SEO research. You can obtain insightful knowledge about the composition, functionality, and technical state of your website by making use of its capabilities.

Even though “Inspect Element” might not be able to completely replace the knowledge of an SEO service provider, it will enable you to work with your SEO partner more productively.

FAQ’s:

As previously indicated, right-click anywhere on the page and choose “Inspect Element” (or a comparable choice, depending on your browser).

Even though “Inspect Element” lets you examine code, direct website editing is not intended for this tool. Modifications made to the “Inspect Element” are transient and will not appear on the live website.

Choose “Copy” or “Copy Element” by performing a right-click on the relevant code in the “Inspect Element” window. After copying the code, you can paste it into a text editor or another program.

A search function is available in the “Inspect Element” box of most browsers. Look for an icon or search bar; they are usually found at the code view’s top. After that, you may type in your search phrase (such as a certain tag or keyword) to find it quickly in the website’s HTML.

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