A Foolproof Guide for The Perfect SEO Indicators

What Are SEO Indicators (SEO KPIs)?

SEO indicators or SEO KPIs refer to the key metrics that are used to measure the effectiveness of your organizational SEO results. There’s a range of KPIs like organic visibility, keyword rankings, organic click-through rates, conversions, etc.

With the rapid advancements in the field of technology, you can’t underestimate the deep understanding of SEO algorithms, which are changing frequently.

Let’s explore the key Essential SEO KPIs:

Organic Visibility:

Organic traffic is how much your brand is visible in organic searches or organically. It’s one of the most crucial SEO indicators to track performance.

Related: How to Optimize Online Stores to Drive Organic Traffic?

You can now measure organic traffic by going to Google Search Console, which provides you with a rough overview of organic visibility by showcasing the total number of impressions over some time.

In Google Search Console, go to “Search Results” under the “Performance” section:

Bounce Rate:

Every SEO professional aims to minimize the bounce rate, as it indicates the percentage of visitors leaving a website shortly after their arrival. Simply, a bounce rate between the mark of 26%-40% is considered excellent. You can use Google Analytics to measure the bounce rate. Follow the below-mentioned steps:

• Go to the Google Analytics Home Page.
• Tap on the option of Audience Overview.
• You can automatically see the bounce rate below the graph.

Number of Indexed Pages:

An indexed website allows your site or page to appear in search engine results. It is the first step in ranking and generating traffic. Google indexes websites with a few crucial components like:

• Aligned with popular searches.
• Easy navigation from the website’s homepage.
• Linked to other pages and of your website’s domain.

The best way to track the number of indexed pages is to properly view the pages report in your GSC account. In GSC, you have to select the filter of “All Submitted Pages” to show pages from your sitemaps:

Sitemaps should only include the URLs you want to see indexed. You can easily extract the report of technical SEO KPI by comparing the “Indexed” and “Not Indexed” pages:

Conversions in Organic Traffic:

If you’re overlooking conversions, then it can be harmful to your business. Conversions show your website’s performance by summarizing the efforts of marketers, salespersons, administrators, developers as well as optimizers. Undoubtedly, this is a crucial KPI that affects your organizational profits and growth.

Every organization has different notions of conversions so it’s crucial to determine how you’re going to track your organizational Essential SEO KPIs.

You can easily track conversions in organic traffic by opening Google Analytics by following the below-mentioned steps:

• Open the Admin Tab.
• Go to the Events sub-tab.
• Finally, you can check the boxes considering the target audience.
  

Crawl errors:

This is the most overlooked SEO KPI. Crawl errors have great importance in both onsite and offsite SEO. It allows you to track down your URLs that cannot be easily accessed by Googlebot. The crawl stats report shows a history of Google’s crawling on your website.

For instance, it shows how many requests were made when your server response was available and when issues were encountered.

Use Google Analytics to find crawl errors.

Conclusion:

Mastering  Essential SEO KPIs is crucial for online success. Multiple SEO indicators, like bounce rate, organic traffic, conversions, etc., can be considered.

By staying informed and adapting to changes, you can build a strong online presence, attract organic traffic, and ensure long-term success. Research these KPIs to select the perfect SEO indicators for your organization.

Invest in mastering these indicators with the right SEO service provider and unlock your website’s full potential to achieve SEO excellence.