12 SEO Tips For Beauty Products

The competition is fierce. And the beauty industry isn’t an exception. To stay ahead of the curve, you need to unlock the SEO potential in the beauty industry.

According to the report of McKinsey & Co., “ True luxury and ultra-luxury beauty market has the potential to reach around $40 billion by 2027.”

By properly harnessing the SEO power, you can attract targeted traffic, improve rankings on SERPs and drive sales. Many SEO strategies are in front of you, but growth depends on effective decision-making.

Let’s explore different SEO strategies for beauty products.

1) Mobile-first Website Design

• Keep the process user-centric:

Customer centricity should be your main priority when you’re designing your website for either desktop or mobile. So, remember that your site’s design features should be relevant to readers and visitors.

Integrating customer-oriented design into your website can reap benefits like a successful brand reputation, customer retention, engagement, or interactivity.

Source: netomi

While making your website customer-centric, you have to look for crucial elements like:

• Customer Profile or Persona
• Customer Resolution
• Product/Service Improvements
• Brand-Customer Relationship

• Visual Hierarchy:

Visual hierarchy is the idea that UI elements should be arranged so that they can easily draw the user’s attention. Achieving the right visual hierarchy needs a combination of factors, like:

• Size: Readers get easily attracted by large text or e-first content.
• Color: Black is more appealing than gray. So, you should use bright colors on your website.
• Position: You must choose between a centered heading and left-aligned paragraphs in this factor.

Source:Wix

• Adaptive and Responsive Design:

Regarding mobile-first web design, you must choose between responsive and adaptive. Before making a choice, you need to understand their functionalities properly:

• Adaptive: It uses fixed layouts and chooses the best options for your user’s screen size. These web pages can fit standards like 320 px, 480 px, 760 px, 960 px, 1200 px, and 1600 px.
• Responsive: This design automatically hides, shrinks, or enlarges a website’s display. The fluidity of responsive design adjusts to your site’s appearance.

2) Choose the Right Keywords

According to the reports of RE SIGNAL, “Top three results on SERPs get 54% of clicks.” Right keyword selection is the first demand of good SERP rankings. Selecting the appropriate keywords for your website for beauty products needs a strategic approach. These “search terms” need to align with your target audience’s search intent. Here’s a step-by-step strategy:

• Research Seed Keywords:

You must start your broad list of seed keywords related to beauty products. These can be generic in terms like “beauty products,” “skincare,” “makeup,” etc.

• Go for Long-Tail Keywords:

These are more specific and typically have low competition. You can use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to expand your list with long-tail variations. For example:

• “Best skincare products for oily skin”
• “Organic makeup brands for sensitive skin”
• “How to style curly hair naturally.”

• Competitor Analysis:

You must properly research the competitor’s site. It can provide you with insights into potential keyword gaps.

• Analyze search intent:

You must understand the purpose behind different keyword phrases. Are users looking for information, product reviews, or ready to purchase? It would help if you customized your keyword research strategy accordingly.

• “How to Apply Sunscreen Correctly” (Informational)
• “Review of the XYZ Foundation” (investigational)
• “Buy organic shampoo online” (transactional)

3) User-Friendly URL Structure

Related

• Keep your links simple:

Keep your links simple to ensure that search engine crawlers and users comprehend them correctly. URLs can include numbers, but you need to prioritize your keyword in the URL.

• Limit folders in your URL structure:

A URL should contain no unnecessary folders. Just use the number of folders and characters in the URL structure.

• Create static URLs:

It’s best to use static URLs that cannot be changed. These types of URLs remain constant every time the page is loaded. Avoid unnecessary parameters (such as ‘?’ or ‘&’), which are typical in dynamic URLs.

• Craft an appealing URL to encourage clicks and shares:

The URL significantly impacts the click-through rate on Google’s search results. Ensure it’s unique and enticing for both search engines and users. A visually pleasing URL is more likely to be clicked and shared.

• Opt for lowercase letters:

While modern servers are generally case-insensitive, some may treat uppercase and lowercase differently. To avoid potential issues, take lowercase letters in your URLs as a precautionary measure.

4) Improve Internal Linking

Internal linking is similar to the bedrock of on-page SEO optimization. It allows Google to discover, crawl, and index your web pages on your site. But you have to follow a set of dedicated steps to boost your internal linking:

• Always link from authority pages to pages that almost rank:

Internal links pass authority from one page to another, so you should be very cautious regarding linking to authoritative pages to boost your rankings on SERPs. You can use a range of tools like Semrush, Ahrefs, or Google Search Console to extract a report from the top pages.

Source: Ahrefs

• Track Canonicalization Issues:

Finding pre-existing issues can be difficult if your website already uses canonical tags. You can use tools like Screaming Frog or SEO Spider to extract a list of canonical URLs.

Let’s explore the process by using the tool “SEO Spider”:

• After downloading the SEO Spider, enter the URL of your website.
• Hit the “Canonicals” tab. It brings up a list of your website’s canonical URLs and shows you which pages are indexable and which aren’t.
  

Source: Screaming Frog

While looking at this report, you need to check for the following issues:

1. A non-canonical page redirects to another non-canonical page instead of the canonical one.
2. If the second page of the series points to the first page, then your second page won’t be indexed by Google.
3. Search engine crawlers will ignore a single page with more than one canonical tag.

• Pillar Pages:

Pilar pages are high-level pieces of content that provide you with broad information about a core topic. With the help of these pages, you can interlink the subtopics of comprehensive articles. While difficult, you need to build topic clusters to boost internal linking.

5) Link Building

According to the reports, “those businesses that incorporate link building into their content marketing strategies have a 45% higher success rate than those that don’t.” So, understanding link building isn’t a wise decision for eCommerce and SEO marketers. You need to incorporate some strategies into your SEO approach for effective link-building:

Related: Top 8 Ways To Build E-commerce Backlinks In 2024

• Skyscraper Technique:

Let’s explore the step-by-step process of implementing this technique into your link building.

Keywords	Content Creation Process	Link Building Strategy
1. Anti-Aging Skincare	Proper research about the latest anti-aging ingredients. Create an in-depth guide on benefits or how to use them.	Pitch out to skincare influencers or bloggers for guest posting opportunities or collaborations.
2.Natural Hair Care	You need to create a comprehensive guide on hair care routines, products or DIY treatments.	Contact beauty bloggers for product reviews or contributing guest posts.

• Leveraging the Potential of Broken Link Building:

Broken link building is a strategy where you get to find the broken links on other websites in your niche. Here’s a guide to performing broken link building for beauty niche products:

1. You need to use specialized tools like MOz, Ahrefs, or Google Search Operators to find relevant websites related to beauty products, like beauty blogs, skincare forums, or makeup tutorials.
2. You can use website crawlers like Screaming Frog or Online Broken Links Checker to scan the target websites for these links. Follow up on the below-mentioned steps on Screaming Frog to find broken links:

• Crawl the site:

Tap on the “Response Codes” tab and the “Client Error (4XX)” filter to view broken links.

Source: Screamingfrog

• You can track the source of identified broken links by hitting the “Inlinks” tab.
• Use the option of Bulk Export > Response Codes > Client Error (4XX) Inlinks’ Export.
• Now, you need to crawl a list of URLs to find broken links.
• Finally, I found broken “Jump Links.”

6) Implement HTTPS

Implementing HTTPS (Hypertext Transfer Protocol Secure) on a website related to beauty products is essential for ensuring the security and trustworthiness of the site, especially if it involves handling sensitive information such as customer details or payment transactions. Here’s a step-by-step strategy to implement HTTPS:

• Choose the Right SSL/TLS Certificate:

Decide on the SSL/TLS certificate type based on your website’s needs. Options include:

• Domain Validation (DV): Provides basic encryption and verifies domain ownership.
• Organization Validation (OV): Offers higher assurance by verifying domain ownership and organization details.
• Extended Validation (EV): Offers the highest level of assurance by verifying domain ownership and conducting a thorough validation of the organization.
• Buy and install SSL/TLS certificates:

It would help if you bought SSL/TLS certificates from registered and selected CAs.

• Regularly update your internal links and resources:

Using the HTTPS protocol, you can easily update internal links on your website. It consists of images, scripts, stylesheets, etc. You can also update hardcore links in your site’s HTML, CSS (Cascading Style Sheets), JavaScript, or other files.

• Execution of 301 Redirects:

Setting up 301 redirects allows you to automatically redirect the HTTP traffic to HTTPS. It ensures that readers and visitors to your site can always be redirected to a secure version of the web page. You need to configure the redirects at the server level to ensure that they are applied consistently.

7) Optimize your E-Commerce Images for SEO

Optimizing images for eCommerce SEO is crucial for improving your website’s visibility in search engine results and enhancing the user experience. Here’s a strategy specifically tailored for optimizing images related to beauty products:

The optimization of images for eCommerce SEO is crucial. It allows you to improve your site’s visibility on SERPs and boost the user experience simultaneously. Here’s a detailed strategy to follow:

• Put up names for your image files:

It would help if you had descriptive names, including relevant keywords related to beauty products. For example, instead of “IMG123.jpg,” use “organic-face-mask-avocado.jpg.

• Use Alt Text:

It would help if you wrote concise, descriptive alt text for each image. Integrate your primary keywords into the beauty products. Examples are:

1. Sulfate-Free Shampoo for Color-Treated Hair: Gentle Cleansing Formula”
2. Volumizing Mascara: Lengthening and Curling Lash Makeup
3. Acne-Clearing Spot Treatment Gel: Salicylic Acid Skincare

• Image Size and Compression:

Optimize image file sizes to improve page load times, which is crucial for eCommerce SEO and the user experience. Use tools like Adobe Photoshop, Squoosh, or TinyPNG to compress images without sacrificing quality.

• Image Dimensions:

Use appropriate dimensions for product images to ensure they display well on different devices and screen sizes.Aim for a consistent aspect ratio for product thumbnails and main images to maintain visual harmony across your eCommerce website.

8) Implement E-Commerce Breadcrumbs

Implementation of eCommerce breadcrumbs on a large beauty website can boost user navigation. It also improves SEO and provides a better overall user experience. As an eCommerce business, you need to stick to some strategies for implementing eCommerce breadcrumbs:

• Research them:
• Hierarchy-Based Breadcrumbs: Show the hierarchical structure of the website, indicating the user’s current position within the site’s structure (e.g., Home > Skincare > Moisturizers > Face Creams).
• Attribute-Based Breadcrumbs: Display the attributes or filters applied by the user to reach the current page (e.g., Home > Skincare > Moisturizers > Organic Face Creams).
• Plan their structure:
• You need to analyze the site’s structure and identify the key categories or subcategories related to the beauty products (e.g., skincare, makeup, and haircare).
• Talk to experts to see if attribute-based breadcrumbs like brand, skin type, and product type would benefit your website.

• Implement Schema Markup:

Utilize structured data markup (schema.org) to implement breadcrumb schema on each page. This helps search engines understand the relationship between pages and improve SERP appearance.

• Choose Breadcrumb Placement:

Decide on the optimal placement of breadcrumbs within the website’s layout. Common placements include above the page title or below the header/navigation menu.

9) Optimize Product Descriptions

Product descriptions are a crucial element for driving traffic and sales. When writing a product description for SEO you need to keep in mind what customers are searching for. The information is usually known as the “Search Intent”

There can be four types of search intent:

1. Informational “How to apply foundation for oily skin” “Benefits of using retinol in skincare”
2. Transactional “Buy matte liquid lipstick online” “Order anti-aging serum with hyaluronic acid”
3. Navigational “Sephora skincare products” “Ulta beauty store locator”
4. Inspirational “Natural makeup looks for summer” “Glowing skin routine for radiant complexion”

• Research Keywords:

It would be best if you researched the keywords carefully related to the beauty products carefully. It may be a wise decision to take a look at what your competitors are targeting for.

• Keep an eye on the length of product descriptions:

According to the official guidelines of Google, there should be a minimum product length of 300 per page, but most eCommerce product pages fall short of this minimum requirement.

• Track Duplicate Content:

Google Panda will penalize your site with many duplicate web pages. , one of top reasons for Panda related traffic loss is thin content on your website:

Duplicate content on your website can come from:

• Product descriptions copied from manufacturer sites.
• Product images copied from manufacturer sites.
• Pages generated by URL parameters

10) Use Structured Data Markup

The execution of structured data markup on your website involves a range of codes. It provides search engine crawlers with additional context for your content. Here’s a guide to its implementation:

Related: 7 Important Ecommerce Schema Markups in 2024

• You have to find related schema types for your niche. Articles, products, local businesses, FAQs, organizations, and more are common types.
• Now, look for a markup format like Weather to implement structured data markup using JSON-LD (recommended), Microdata, or RDFa.
• In this step, you can generate data markup for your specific page content. You can use Schema.org.
• After generating the schema markup, you must integrate it with your site’s code. If you’re using JSON-LD, place the markup within the <script> tags in your HTML’s <head> section.

11) Improve Your Page Speed

Page speed is how fast the content of a web page loads. Having a fast-paced load speed is crucial to make a first impression on the mind of the buyer/customer.

You can see that high page speed reduces your site’s bounce rate. But how do you maintain an optimal page load speed?

• Use fast infrastructure or host:

Make sure to use the latest version of technology to maintain a great page speed. You can encounter low page speed if you’re not using the latest technology irrespective of the shared content, images. You can check the latest DNS reports, which are updated monthly, to get an idea of the speed comparisons

Source: The Daily Egg

• Optimize the images:

Yeah! Large image files can drastically reduce the speed of your site. You must optimize your images using apps like TinyIMG to face this situation.

Source: TERAKEET

12) On-page SEO and Blog/Content Marketing

Maintaining an effective on-page SEO strategy for your beauty-related website involves various processes. These are content optimization, user experience, engagement, and optimal structure to improve visibility. But do you know how to integrate on-page SEO with content marketing?

If no, then read, then answer:

• Researching keywords and planning for content:

You must conduct extensive keyword research to track keywords related to global beauty trends, products, solutions, etc. Now, develop a content plan that aligns with your target audience.

• Meta Tags and Discrimination Optimization:

You need to optimize meta title tags and descriptions for each page. So, integrate primary keywords to boost click-through rates and search engine visibility.

Make sure that meta tags are unique, descriptive, and compelling.

• Create high-quality content:

Produce high-quality, informative, visually appealing content that resonates with your global audience. Develop diverse content types such as articles, guides, tutorials, product reviews, and videos to cater to different preferences and learning styles.

• Implement Structured Data Markup:

Integrate structured data markup, such as schema.org, to enhance the presentation of your content in search engine results and enable rich snippets. Markup product pages, reviews, FAQs, and other relevant content to provide search engines with additional context and improve visibility.

Conclusion

Undoubtedly, SEO can be instrumental in the growth of your beauty product-related business. But there’s a range of strategies like image optimization, implementing eCommerce breadcrumbs, improving site speed, website design, etc. So, prioritize according to the needs of your website, and if you’re failing to identify it, talk to our RF experts.

Transform your beauty product brand into an online sensation with the specialized expertise of our eCommerce SEO agency.

In this guide on SEO tips for beauty products, we highlight our agency’s proficiency in crafting tailored strategies that resonate with the dynamic beauty industry.

Our skilled team understands the nuances of optimizing beauty content, from captivating product descriptions to leveraging beauty-focused keywords.

Read more: 10 Tips for SEO for Fashion E-commerce Websites