A powerful and engaging user experience (UX) creates deeper customer engagement and sets apart your eCommerce website from others. It makes your website unique, user-friendly, and easy to navigate.
Further, a killer UX design allows customers to easily find on your website what they need. It ensures customers stay loyal to you, not to your competition. Also, the design encourages people to be your most effective advocates and ensures they purchase additional products and services.
As a consequence, the stakes for creating a quality UX have risen and continue to evolve quickly. You need to make sure you offer the best UX possible.
Role of UX Design in Ecommerce SEO
Typically, eCommerce SEO is important for increasing traffic, ranking your website higher in SERPs, expanding brand reach, and boosting sales and ROI.
The role of UX is to support SEO in meeting these requirements. When consumers visit your online store, UX is there to help them find answers to specific questions, demonstrate your competency, and enhance brand awareness.
This is possible because UX experts optimize headlines, product descriptions, metadata, internal link structures, and navigational structures. This leads to improving the ranking of online stores and allowing customers to easily navigate your website, find what they need, and buy it.
All that said, offering customers a great UX is crucial for brands. After all, customers can compare your brand with that of your competitors. In case your brand comes up short in the UX department, customers can choose to buy goods elsewhere.
Here’re some statistics that will prove why UX design is exclusive to eCommerce brands.
- Every $1 invested in UX yields a $2 to $100 return
- 70% of visitors abandoned shopping carts due to a bad checkout process.
- 88% of users will not return after a bad user experience on a website.
Why UX is Important for Ecommerce SEO
Google constantly updates its algorithms to ensure users get the best possible results. Every update the search engine makes is geared toward providing more user-focused and user-friendly results.
Changes in SERPs, like rich snippets, knowledge panels, and algorithm updates demonstrate how essential UX has become to Google. To see that this is true, just look at RankBrain—a machine learning technology used by Google to deliver its search results.
- RankBrain is driven by behavior metrics like bounce rate, pages per session, dwell time, and organic CTR. If your eCommerce website has a fantastic UX design, you’ll meet the requirements of RankBrain.
UX and SEO Share Common Goals
UX design easily fits into SEO as both have common goals. No longer is SEO just to rank search terms. Instead, it aims to provide searchers with information that answers their queries.
This is where UX and SEO start to interact.
The goal of both is to help users complete their tasks by providing them with relevant information. SEO leads people to the content they need, and the UX answers their queries once a user ends up on the webpage.
A good UX allows a visitor to spend a good chunk of time on the website and moves through it at ease. Thus, Google understands that you provide a good UX, and as a result, your ranking improves (the goal of SEO).
UX factors that Impact Ecommerce SEO
- A new metrics category: UX comes under the purview of the newer category of metrics that every online store must fulfill. Search engines aim to provide a value-added experience for the user. And this directly correlates with this range of metrics.
- Creation of a Compelling Journey: A powerful UX design creates a compelling journey that tells stories and makes your business more relatable. Client testimonials, employee photos, product images, and reviews demonstrate that you’re authentic and trustworthy.
- Meeting SEO Needs: UX is not just one thing. It is many things that are clubbed together into one. It covers all that impacts SEO ranking, such as page load time, mobile responsiveness, URL structure, tags, and many more.
Most of the top eCommerce stores give priority to great customer experiences. Having the right UX profile also means that your brand has considerable reach through word-of-mouth marketing.
And eCommerce SEO has a lot to gain from a streamlined UX.
How to Get the Right UX for Your Ecommerce Business?
Online stores walk on a knife-edge when it comes to customer satisfaction. UX and SEO are two important parts of your eCommerce website. They need to be inextricably linked and must be coordinated from the start. To ensure this, there are a few important actions that need to be followed.
- Uncluttered Homepage: Declutter the homepage of your online store. Avoid too much information. Choose colors that reduce eye strain. Use straightforward layouts that convey information. Highlight areas where you want your customers to focus.
- SEO-focused Design: Focus on product names and descriptions. Create a clear navigation path. Optimize menu names and functionalities. Maximize H1 and H2. Create content that resonates with both visitors and search engines.
- Fast Page Load Time: A one-second delay in page load time affects page views by 11%. So, enhance the page load speed of your eCommerce website. Google prioritizes shorter loading times and has a huge impact on your eCommerce SEO.
- Call To Action: Optimize CTA text and buttons. The most common CTAs on eCommerce websites is the “Add to cart” or “Checkout” buttons. Make them visible in an alternative, catchy color.
- Responsive website: Invest in website responsiveness i.e. optimize your online store site for mobile. The goal is to make it accessible to both desktop and mobile users.
- Fonts and Texts: Keep your fonts big and create easy-to-read texts. Delete any unpleasant popups. Remove extraneous fields from your forms. Make your CTA buttons and links easy to access.
- Simple Web Architecture: Ask your UX designer to make architecture (page layout) relatively simple. In eCommerce SEO, effective architecture signifies Google to easily identify and analyze your pages.
- Leverage Social Proof: For better ranking through UX design, leverage social proof. Display user-generated, reviews, social media posts, and testimonials on your website.
- Product Descriptions: Write product descriptions of 4 or 5 lines. It must be unique and informative. And it is important to have important numbers.
- Customer Feedback: Create a specific feedback loop incorporated into brand building. But, ensure that you have a team to sort through feedback and deliver findings
- Add Wishlists: Wishlists are a vital part of eCommerce SEO. Let your UX specialist implement it. A wishlist is where visitors can add products they are interested in.
To Sum It Up…
UX plays a crucial role in eCommerce SEO. So, align your SEO and UX design strategies for eCommerce websites. Though it may seem to be difficult, it is important as it improves website rankings and establishes a strong brand.
UX design should be the cornerstone of any SEO service because Google algorithms include user-engagement data that have a direct impact on your SEO rankings. The first step in UX design is to ensure how customers view and interact on your site. The site should load fast, fit on any screen size, and allow customers to easily find what they are searching for immediately.