Top 10 SEO Tips for Jewelry Store in 2024

Today, even the most established companies are investing in websites and going online due to technology and changing consumer preferences. This trend applies to the jewelry industry as well.

It’s no surprise that in 2022, the global online jewelry industry was valued at roughly 57.4 billion U.S. dollars, and it was predicted to reach a value of around 117 billion by 2027

SEO for jewelers can help jewelry businesses win consumers from search engines by ranking their website content when users search for jewelry-related products.

In this blog, we’ll look at what SEO is for jewelers, why it’s important, and how to use it to boost your business in 2024. So, please read the entire text.

Benefits of SEO for a Jewelry Store

Jewelry stores can improve their online visibility and increase their chances of appearing on the first page of search engine results for relevant keywords by using Search Engine Optimization (SEO) services.

According to statistics, almost 47% of jewelry purchases today are made online.

The most visible is appearing at the top of search results. However, there are also more advantages:

• Affordable and consistent website traffic
• Enhanced consumer trust and loyalty.
• A well-established record as a leader in the field.
• High-quality material that can be used in various marketing areas

Now that you’ve learned how important SEO is for jewelry stores let’s look at how you can optimize your website.

10 SEO Tips for Jewelry Websites

1: Mobile-first Website Design

Jewelers need to ensure their website is responsive to mobile devices, as more customers access the internet through these devices.

This means that the website must be mobile-friendly, with graphics and information that can be easily viewed on small screens. Furthermore, the site should be simple to use and load rapidly on mobile devices.

Indeed, 60.9% of the US population, or 167.8 million people, makes purchases via mobile devices. Furthermore, mobile consumption was worth approximately $339 billion in 2020.

2: Choose the Right Keywords

Conduct keyword research to find the best keywords for your jewelry brand and use them across the website. Make sure page names, meta descriptions, picture alt tags, and the body of the text contain keywords.

For example, – 

When using long-tail keywords, be sure to use phrases like “rings for women,” “jewelry stores near me,” or “jewelers near Harrisburg, PA.” Compared to broad short-tail keywords like “jewelry” or “jewelers,” they are more specialized and simpler to rank.

What do you want to find while searching for keywords?

• Relevance: Relevance refers to the relevance of keywords to your jewelry website’s content.
• Search Intent: Search intent refers to the intent behind the searcher’s genuine objective with the query, whether transactional, informational, or commercial.
• Search Volume: the total monthly searches for a keyword.
• Keyword Difficulty: The difficulty of ranking on the first page of the SERPs for a certain keyword. A higher KD indicates increased competition.
• Cost-per-click: The price that advertisers pay Google Ads to target a specific keyword. Higher CPCs imply higher conversion potential.

3: User-Friendly URL Structure

The URL is shown in the web browser’s address bar. Your  URLs should be straightforward, short, and have a consistent structure. Also, they must incorporate the primary keywords to be more descriptive for consumers.

For example, if your jewelry website sells diamond bracelets, necklaces, earrings, and brooches, your key category pages could look like this:

• https://johnsonjewels.com/diamond-bracelets/
• https://johnsonjewels.com/diamond-necklaces/
• https://johnsonjewels.com/diamond-earrings/
• https://johnsonjewels.com/diamond-broaches/

These URL routes indicate to your users where they are on your website and help Google crawlers understand its hierarchy and content.

4: Improve Internal Linking

Making links to pertinent content on your website makes all of your pages more discoverable to search engines, making each one more relevant. It also helps with the SEO of jewelry websites.

Ensure your e-commerce website’s product pages, category pages, brand pages, and blog entries all link together.

For example, on a product page for a gemstone ring, you could link to:

• The Gemstone Category Page
• Other rings with the same gemstone.
• The ring-style or sliced page
• This is a blog post about how to care for your gemstone jewelry.

As you develop your content, look for opportunities to connect new and existing pages. The more links you have between pages, the stronger and more cohesive your website will be.

5: Link Building

The process of getting Quality backlinks to your website from other reputable websites in your industry is known as link building. It is important because Google uses backlinks to evaluate a website’s overall authority and reputation.

Related: How to Use AI for Link Building to Boost Website Visibility

Jewelers can get backlinks by contacting other websites in their industry and looking for links or by providing high-quality content to which other websites want to link.

You may invest in strategies such as

• Develop engaging and informative content related to jewelry, like guides on choosing the right piece, care tips, fashion trends, or the history of specific jewelry styles.
• Share your content on social media platforms frequented by jewelry enthusiasts.
• Engage with influencers and communities in the jewelry to share your content.
• Contribute guest posts to reputable jewelry websites or blogs
• Find online magazines and authoritative jewelry publications. Pitch them unique content ideas related to your products or brand
• Join forums, discussion boards, and online communities dedicated to jewelry.

Strategies like digital PR, public relations outreach, and HARO link creation are also helpful in creating backlinks.

6: Implement HTTPS

Data can be delivered securely over websites using HTTPS. Since HTTPS is a ranking factor that Google uses, your website must support it. Google will label your jewelry company’s website as “unsecured” if HTTPS is not used, which is hardly a comforting message for prospective customers.

Google revealed in 2014 on their Webmaster Central Blog that the search engine was “starting to use HTTPS as a ranking signal.” In this announcement, they strongly advised all website owners to switch from HTTP to HTTPS to boost web security.

7: Optimize your E-Commerce Images for SEO

Using images for SEO is improving your company’s position to rank higher in search results. To reach this goal:

• Reduce the file size of your image (to improve the loading speed of your webpage) while retaining image quality.
• Use descriptive file names and alt tags with relevant keywords. This helps boost your website’s visibility in search results.

For example, instead of PNG or JPEG,  use the WebP format. This will help speed up the loading process. Also, using alt text or an image description will inform Google and users about the content of your image if it fails to load.

8: Implement E-Commerce Breadcrumbs

Websites frequently have multiple unique pages, leaving users feeling disoriented and confused about where they are and where they want to go.

To address this issue, include e-commerce breadcrumbs on your jewelry website. Breadcrumbs help users monitor where they are on a website and how far they are from the homepage.

Breadcrumbs have a variety of benefits, including:

• Breadcrumbs improve the user experience.
• It boosts rankings.
• It can help lower the bounce rate.
• It shows up in SERPs.

9: Optimize Product Descriptions

Don’t settle for generic product descriptions while exhibiting your jewelry. Invite visitors to enter a universe where each necklace, ring, or earring has its own journey and meaning.

To write a superb jewelry product description, you don’t need to be a wordsmith. Sparkle and creativity are all you need!

The top four suggestions for improved product descriptions in jewelry:

• Describe the item’s visual look and provide fashion advice for apparel.
• Give tips for mixing and matching with other accessories.
• Keep your word count between 40 and 100.
• Indicate the type of metal, gemstone, and purity scale.

10: Use Structured Data Markup 

Adding structured data can result in more interesting search results for users, which may inspire them to interact more with your website, known as rich results.

Google defines Structured Data Markup as “a machine-readable representation of your product data directly on your site.”

The markup supplied to your HTML allows Google and other search engines to comprehend and process your material reliably.

Structured data can be used with Schema.org, a search engine-developed project. You may find the structured data markup that the search engines support, copy the code, and customize it to your own.

Plugins, on the other hand, can help you get things done. The WooCommerce SEO plugin from Yoast SEO is a popular alternative.

Schema Generation:

• Manual Creation: Write JSON-LD code directly for full control. (If you are adept in coding, create manually)
• Schema Markup Generators: Utilize free online tools like Google’s Structured Data Markup Helper or Schema App for assistance. You can even use AI tools.
• Plugins or Extensions: Consider platform-specific plugins for simpler integration (e.g., Shopify, WordPress).

Here are different types of schema markup:

• Use product schema markup to describe your herbal products. Include name, description, brand, image, price, availability, and reviews.
• Implement review schema markup to display star ratings in search results.
• Deploy breadcrumb schema to allow users to navigate through search results.
• Use organization schema to provide information about your company, like name, logo, address, and contact information.
• If you have multiple products with reviews, use the aggregate rating schema to display their overall rating in search results.

Related: 7 Important Ecommerce Schema Markups in 2024

Local SEO For Jewelers 

1: Optimize Your Google Business Profile

GBP is a free Google application that functions as a digital visiting card. If you have an optimized GBP profile, your company will appear in Google Maps and Google Search for local searches.

Related: How to create local content that builds trust and drives sales

According to Google, with your business profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.”

It’s also mainly useful for local SEO searches.

2: Manage Online Reviews

Online reviews have an undeniable impact on consumers’ shopping decisions. To demonstrate this, 97% of shoppers read customer evaluations before purchasing.

People are naturally drawn to high-rated establishments, and your store becomes the neighborhood’s go-to jewel. Don’t underestimate the value of local SEO.

Tips for Hiring Jewelry SEO Agency

It is vital to pick the right Jewelry SEO agency. These five pointers will help you make an informed hiring decision.

1: Gemstone Expertise: Pick an agency acquainted with the SEO details of the jewelry industry, including identifying trends and competitor systems.

2: Organizing Your Niche: Request prior events in comparable jewelry niches to measure how they might interpret your particular market and ideal interest group.

3: Shining Results, Not Merely Keyword Rankings: spotlight companies that concentrate on metrics like organic traffic development and conversions, not simply keyword rankings.

4. Collaborative Craftsmanship: Seek candid dialogue, openness in disclosure, and a willingness to modify processes to fit your unique brand.

Budget: Carefully evaluate suggestions, considering experience, results, and long-term esteem, in addition to the most reduced cost.

Remember that selecting the right agency is important to enhance your brand’s online presence. Choose wisely, then watch your jewelry business flourish!

Final Thoughts

SEO for jewelry stores is similar to disclosing the secrets of a valuable gemstone. These top ten tips can help you discover the magic. High-quality SEO may improve your website’s exposure, drive organic visitors, and raise your conversion rate and revenue.

Boost the online presence of your jewelry store with our specialized e-commerce SEO services.

In this guide on SEO tips for jewelry stores, we highlight our expertise in tailoring strategies for the unique challenges and opportunities in the jewelry industry.

Our dedicated team of professionals understands the intricacies of promoting jewelry online, from optimizing product descriptions to enhancing visual appeal.