Cryoviva: Success with Digital Marketing Strategies | ResultFirst

As the Head of Marketing at Cryoviva, I can attest to the incredible transformation ResultFirst has brought to our brand. Their innovative strategies and rigorous branding campaigns have enabled us to seamlessly transition from Cryobanks to Cryoviva, regaining our popularity and enhancing our online presence. The remarkable increase in organic and social traffic, improved keyword rankings, and substantial boost in conversions bear testimony to ResultFirst’s proficiency and commitment. Their work has undeniably set a new standard for our digital marketing efforts

CRYOVIVA

About CRYOVIVA

Founded in 2006, Cryoviva is India’s leading umbilical cord blood stem cell banking provider. With an existence beyond the shores in Thailand, Singapore, UAE, Nepal, Bangladesh, and East Africa, Cryoviva is the only India Cord Blood bank available in the International Market. 

The Challenge

  • We observed that Cryoviva had changed its brand identity from Cryobanks to Cryoviva. This led to decreased clicks & conversions compared to what it was were getting as Cryobanks.
  • We found no conversion tracking due to incorrect implementation, multiple redirects, missing conversion tracking code, and incorrect goal setup
  • Keywords (cord blood collection in India, stem cell bank in India, umbilical cord blood banking in India, etc.) the client targeted were competitive and had high search volumes
  • The high search volumes were making it a steep task to make the Cryoviva’s website climb the search ladder.

Business Strategies:

  • To rebuild the brand’s popularity, rigorous branding campaigns were run to introduce the new brand to build trust.
  • Our experts improved landing pages & display banners that led to more clicks & in turn conversions.
  • We used images, videos, or graphics that support the client’s message and enhanced the overall aesthetics of the page.
  • The team optimized the website content, meta tags, and headings incorporating these keywords to improve organic rankings.
  • Writers crafted high-quality, informative, and engaging content that attracted visitors earned backlinks, and improved search rankings.
  • Included trust signals such as customer testimonials, reviews, security badges, and partner logos

Result

  • 200% boost in organic traffic
  • 60% boost in conversion
  • 48% decline in CPL

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