Skymet Weather: Boosting Reach with Strategic Link-Building

We are highly impressed with ResultFirst’s exceptional work in our SEO campaign. Their expertise and dedication have made a significant impact on our online presence. ResultFirst conducted thorough website analysis and developed a tailored SEO strategy. Their on-page activities, URL restructuring, content optimization, and image tag optimization improved our website’s search engine friendliness. We highly recommend ResultFirst for their professionalism, expertise, and commitment to client success.

SKYMETWEATHER

About SKYMETWEATHER

Skymet Weather Services, an Indian private company, offers weather forecasting services. It was the pioneering private sector entity to provide weather forecasts and graphics to Indian media in 2003. Headquartered in Noida, India, the company provides weather service and graphics to most media companies in India, such as Zee News, AajTak, Sahara Samay, Mint, Times Now, ABP, and The Hindu. 

CHALLENGES

  • Skymet Weather, despite being a leading player in the weather forecasting segment, lacked prominence on all major search engines, including Google, Yahoo, and Bing.
  • Our SEO experts observed that the client had targeted highly competitive keywords with substantial search volumes, posing a challenging task to boost their website's search rankings.
  • With seasonal trends for weather forecasts, the competition varies a lot in this industry.
  • Launching a multi-language website involved careful planning, collaboration with language experts and translation tools and localization services

Strategies

  • Our SEO specialists audited Skymet Weather’s website and checked XML sitemap, Robots.txt, broken or incorrect redirects, website speed, crawling & indexing, title tags, etc.
  • Our SEO team also boosted the site’s visibility by implementing on-page SEO: keyword research, optimized titles, meta, headings, URLs, images, and schema markup.
  • Plus, we built high-quality backlinks from authoritative websites to enhance the website’s credibility and increase organic traffic and user engagement.
  • We created multilingual pages with accurate content translation, technical support, seamless language switching, and consistent user experience across all language versions (design & navigation).

Result

  • 566% Rise in organic traffic
  • 75% of Keywords on Google 1st page
  • 80% increase in conversion Rate

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