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AGC Networks Limited

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Project Brief:

Technologies/Skills:

Challenges

  • They required a website makeover and also create an impact in social media to establish brand authority.
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Project Brief:

With its inception in 2000, Fractal Analytics was founded to explore the opportunity of analytics adoption flourishing in mature markets. As a leading Analytics provider in India and abroad, Fractal Analytics serves Fortune 500 companies in CPG, Retail, Technology, Financial Services, Healthcare, Media Industries, Telecommunications, etc. It exploits the convergence of Big Data and technology to empower organizations make smarter, faster and more accurate decisions.

Technologies/Skills:

Challenges

  • Fractal Analytics had issues with its website design; the challenge was to make it user-friendly to increase engagement.
  • Another challenge was to bring traffic to the site; the site needed to be made SEO-Friendly so that it can rank on the first page of SERPs.
  • The website needed to be converted into a responsive design to improve the mobile experience for the users and clients.

SKYMETWEATHER

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Project Brief:

Pioneering weather forecasting, Skymet is the first ever private sector organization to provide weather forecasts and graphics to the media in India in 2003. Offering weather service and graphics to most of popular Indian channels including Zee News, Aaj Tak, Sahara Samay, Mint, Times Now, ABP and The Hindu, Skymet is established as a leading weather forecaster.

Challenges

  • Skymet Weather, despite being a leading player in the weather forecasting segment, lacked prominence on all major search engines, including Google, Yahoo, and Bing.
  • The keywords targeted by the client had high search volumes, and therefore, it was a steep task to make their website climb the search ladder.
  • With seasonal trends for weather forecasts the competition varies a lot for this industry.
  • Launch multi-language website.
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Project Brief:

Founded in 2006, Cryoviva is a leading provider of umbilical cord blood stem cell banking in India. With an existence beyond the shores in Thailand, Singapore, UAE, Nepal, Bangladesh and East Africa, Cryoviva is the only India Cord Blood bank available in International Market.

Challenges

  • Cryoviva had changed their brand identity from Cryobanks to Cryoviva. Being already popular as Cryobanks, the name led to a decrease in clicks & conversions compared to what we were getting when it was Cryobanks.

ETOOSINDIA

Project Brief:

Etoos India is a budding tutoring platform for competitive exams in India with an already established name in South Korea. With its inception in 2011 in India, Etoos started classroom coaching to the IIT aspirants in Kota while also offering IIT JEE coaching online.

Challenges

  • The primary challenge with Etoos was branding. There were a lot of clicks with a very low conversion rate. It was imperative to create brand awareness to improve conversion rate.
  • The EtoosIndia website needed a complete overhaul because the website’s conversion rate was glaringly low.
  • Highly competitive industry.
  • Massive account confusion, unstructured campaign, irrelevant keywords, poor quality score.
  • Poor landing page.
  • Creative banners were not up-to the mark.
  • CTR, impressions etc. are below the industry standards.
  • Short timeline to deliver the result.
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Project Brief:

With presence in five prime Indian cities, Cloudnine is a leading pregnancy hospital in India. Cloudnine boasts of over 36,000 births across regions dealing in various other services including infertility, gynaecological, neonatal, paediatric, and new born intensive care. Having crowned with various awards and recognition for being the Best Women &Child Hospital in India, Cloudnine has the support of top-tier investors, Matrix Partners, Sequoia Capital and IVFA.

Technologies/Skills:

Challenges

  • Cloudnine, despite being the most reputed names in providing prenatal and neonatal care, was not able to attain ranking on top positions in search engines.
  • The targeted keywords were quite competitive and of high search volumes which made this task even more difficult to execute.
  • The competitor of Cloudnine had captured all the top spots for all crucial keywords.
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Project Brief:

HCL Training & Staffing Services (HCL TSS) is an HCL subdivision offering trained & skilled workforce through its multiple Training & Hiring Programs. With cutting edge training programs, HCL TSS helps candidates interested to kick-start their IT career with HCL.

Challenges:

  • The existing campaigns were targeted for Lucknow & Madurai. While Lucknow was performing well, we experienced less traffic coming from Madurai despite of high bids & open targeting.
  • Poor Campaign structure
  • No Conversion tracking
  • Low CTR
  • Low quality score and Ads rank
  • Missing site links
  • Missing ad scheduling
  • Missing location bid optimization
  • Missing negative keywords
  • Incorrect campaign types
  • Irrelevant keywords

GMATCLUB

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Project Brief:

GMAT Club is an interactive MBA community that serves as a central point for business school applicants to exchange information, share their experiences, and build upon the successes from years past. GMAT Club is committed to developing new tools to help applicants get a great GMAT score and the information they need to build a strong application.

Challenges:

  • Low rankings instead of massive popularity
  • Most important keywords = High search volumes + Even higher competition
  • Competitors ranked on all important keywords leading to a loss of leads.
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Project Brief:

Contributing to the solar energy revolution for more than a decade, Sullivan Solar Power provides high-performance residential solar power panel installation. Sullivan has deployed more than 5000 solar panels and is helping the city declare energy independence.

Challenges

  • Despite being a leading San Diego Solar installation company, Sullivan’s PPC campaigns were not delivering value. The careful inspection led to the conclusion that the keywords were poorly structured with no match type leading to poor quality & in turn high CPC. The ad was not turning up on search engines due to poor quality & there was hardly any traffic with very few conversions.
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Project Brief:

BIGROCK is a leading Domain Registration & Web hosting company offering a plethora of specialized web services including domain registration, domain search, and domain hosting in India . Empowering more than 200,000 websites, BIGROCK also offers value added services like WHOIS, DNS Management, and premium domain sales.

Challenges

  • BigRock.in, irrespective of being the top web hosting and domain registration provider, was not ranking on top positions of major search engines including Google, Yahoo, and Bing.
  • The keywords that were targeted by the client were not just competitive but also had high search volumes, which made it a steep task to make their website climb the search ladder.
  • The competitors of BigRock were already rankings for all important keywords of the industry.
  • BigRock.in was upset with low rankings instead of massive popularity.
  • BigRock’s most important keywords had high search volumes and even higher competition.

Challenges

  • Highly Competitive and Generic Keyword
  • Highly Competitive Industry
  • Page Load Speed of the Website
  • New Page Creation

Challenges

  • Single page website
  • Generic and Highly competitive keywords.
  • Some big personal finance companies were already ranking in top positions

Challenges

  • High bounce rate on the website.
  • The website URL was not SEO friendly.
  • Insufficient call-to-action.
  • The keywords were not optimized.

Challenges

  • They got business from highly competitive keywords.
  • Barely any digital presence, so we started out from the scratch.
  • Backbreaking competition in the industry. However, the innovativeness of the product helped us in the process.
  • The page load speed was poor, it could not hold users.
  • Next to none industry related content.

Challenges

  • The website URL was not SEO friendly.
  • High bounce rate on the website.
  • Barely any content related to industry.
  • There were not enough call-to-action.
  • The keywords were not optimized.

Challenges

  • Eight multilingual Stores - Elsevier decided to move its eight multilingual stores at one go. The challenge was to maintain the traffic and revenue flow during the migration.
  • Unorganized tracking system - Although Elsevier was doing digital marketing, however, they were not organized. Some of the stores were managed through GTM, some of them through Adobe Analytics and a few through GA.
  • Maintain customer loyalty - Elsevier is a big name in its industry. They have thousands of users so it was required to maintain the trust of the user while moving to upgrade the technology.
  • Upgrade the technology without revenue loss - The only condition of Elsevier was not to lose ranking, traffic, or revenue when the stores move to Magento 2.0. Because the stores were ranking really good so it was a high probability to impact on revenue while upgrading the technology.

Challenges

  • The website URL was not SEO friendly.
  • Page load speed of the website was not good.
  • Poor Campaign structure
  • No Conversion tracking
  • Low quality score and Ads rank
  • Missing site links
  • Missing location bid optimization
  • Missing negative keywords
  • Incorrect campaign types
  • Irrelevant keywords

Challenges

  • ApolloMunich, irrespective of being the top general insurance provider, was not ranking on top positions of major search engines including Google, Yahoo, and Bing.
  • The keywords that were targeted by the client were not just competitive but also had high search volumes, which made it a steep task to make their website climb the search ladder.
  • The competitors of ApolloMunich were already ranking for all important keywords of the industry.

Challenges

  • Around 200 keywords in the campaign
  • Highly competitive keywords.
  • Keywords were not ranking in Google SERP.
  • Had to achieve ranking through OFF Page SEO activities only.

Challenges

  • Around 90 keywords in the campaign
  • Highly competitive keywords.
  • Most of the keywords were out of top 30 positions
  • Had to achieve rankings through OFF page SEO activities only.

Challenges

  • Analyzing the business and design the more effective home page.
  • Website had a very good SEO presence and was ranking on some of the industry’s most competitive keywords.
  • The conversion rate was good however it was required to change the landing page with no loss of conversions.
  • Maintain the existing ranking of the website
  • Successfully launch the new home page.
  • Maintain the current organic traffic with minimal to no loss.
  • Maintain & Improve the important elements such as Bounce Rate, Conversion Rate etc.

CHALLENGES

  • No Digital Presence - Biotech, irrespective of being on top of their industry, was not ranking on top positions of major search engines including Google, Yahoo, and Bing. Apart from the search they were also not doing any branding activities.
  • Highly Competitive Industry - The industry was highly competitive and some of the industry giants were ranking on Google top 10 positions. Apart from the organic search, they also occupied the top 10 positions of paid search.
  • Poor UI/UX - The website was not SEO friendly. The website URL contains special characters and session ids. They were not indexed on Google.
  • Poor Page Load Speed - The page load speed of the website was very high which was a huge blow to their potential customers.

Challenges

  • Client’s website domain name, physical address and phone number was changed.
  • Due to change in NAP the numbers of calls were suddenly dropped.
  • Lost ranking on Google Local places was.

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