getanalysis

Portfolio

HCL TSS

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Project Brief:

HCL Training & Staffing Services (HCL TSS) is an HCL subdivision offering trained & skilled workforce through its multiple Training & Hiring Programs. With cutting edge training programs, HCL TSS helps candidates interested to kick-start their IT career with HCL.

Challenges:

  • The existing campaigns were targeted for Lucknow & Madurai. While Lucknow was performing well, we experienced less traffic coming from Madurai despite of high bids & open targeting.

Campaign Idea:

We devised a targeted strategy to appeal the Madurai audience. New display ads were used with copies in Hinglish & Tamil language on Google & Facebook to attract maximum attention. Along with that, we deployed emailer & SMS campaigns to garner maximum traction.

Fractal Analytics

Fully responsive, informative, professional

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Project Brief:

With its inception in 2000, Fractal Analytics was founded to explore the opportunity of analytics adoption flourishing in mature markets. As a leading Analytics provider in India and abroad, Fractal Analytics serves Fortune 500 companies in CPG, Retail, Technology, Financial Services, Healthcare, Media Industries, Telecommunications, etc. It exploits the convergence of Big Data and technology to empower organizations make smarter, faster and more accurate decisions.

Sequoia Capital

Fully responsive, informative, professional

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Project Brief:

Having supported some of the legendary companies, Sequoia Capital is an American venture capital firm that has helped establish firms controlling $1.4 trillion of the combined stock market value. Founded in 1972, it is the world’s leading venture capitalist with legends like Apple, Linked in, WildCraft, Cisco and many more in its Case Studies kitty.

Oysters Beach

Fully responsive, informative, professional

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Project Brief:

Spread over 10 acres of land, Oysters Beach is the modern version of India’s favourite amusement park “Appu Ghar.” Popular as a favourite spot for mini vacation within the city for an entire family, Oysters Beach boasts of many never-seen-before rides. Replete with all the vacation essentials including food and rides, it is also a leading party hub of the city.

SKYMETWEATHER

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Some competitive keywords in the program

  • monsoon india weather mumbai weather banglore
  • weather forecast in delhi weather in delhi weather in pune
  • monsoon india rain forecast india rainfall in bangalore

Project Brief:

Pioneering weather forecasting, Skymet is the first ever private sector organization to provide weather forecasts and graphics to the media in India in 2003. Offering weather service and graphics to most of popular Indian channels including Zee News, Aaj Tak, Sahara Samay, Mint, Times Now, ABP and The Hindu, Skymet is established as a leading weather forecaster.

Challenges:

  • Skymet Weather was upset with low rankings on all major search engines instead of being a leading player in the weather forecasting segment.
  • Their most important keywords had high search volumes and even higher competition.
  • The competition varied with every season’s weather forecasts.
  • Skymet wanted to launch multi-language website amid all the chaos.

Campaign Idea:

We devised a tailored SEO strategy for Skymet including a series of on-page and off-page activities. An in-depth technical audit helped us find out the technical obstacles that were hampering the SEO score of Skymet weather. Using our skills in decoding user psychology, we made changes to the website to make it search and user-friendly. The changes included restructuring the URLs, Optimization of website content, Optimization of image tags, Enhancement of internal linking, Creation of sitemap, Robots update for bad crawlers, and 10 Multi-language pages creation for the website.

CRYOVIVA

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Project Brief:

Founded in 2006, Cryoviva is a leading provider of umbilical cord blood stem cell banking in India. With an existence beyond the shores in Thailand, Singapore, UAE, Nepal, Bangladesh and East Africa, Cryoviva is the only India Cord Blood bank available in International Market.

Challenges:

  • Cryoviva had changed their brand identity from Cryobanks to Cryoviva. Being already popular as Cryobanks, the name led to a decrease in clicks & conversions compared to what we were getting when it was Cryobanks.

Campaign Idea:

In order to rebuild the brand popularity, rigorous branding campaigns were run to introduce the new brand to build trust. Landing pages & display banners were improved leading to more clicks & in turn conversions.

ETOOSINDIA

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Project Brief:

Etoos India is a budding tutoring platform for competitive exams in India with an already established name in South Korea. With its inception in 2011 in India, Etoos started classroom coaching to the IIT aspirants in Kota while also offering IIT JEE coaching online.

Challenges:

  • The primary challenge with Etoos was branding. There were a lot of clicks with a very low conversion rate. It was imperative to create brand awareness to improve conversion rate.

Campaign Idea:

We devised a comprehensive strategy to improve Etoos’ brand awareness. Display, video campaigns were run extensively on Google & Facebook targeting audience of 18-24 (students) & 40 to 50 (parents) to create awareness of the brand & its USPS.

GMATCLUB

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Some competitive keywords in the program

  • Math Revolution Promotion code kaplan gmat promo code manhattan gmat promotion code
  • e-gmat couponveritas prep discount gmat course reviews
  • veritas discount kaplan discount kaplan discount code

Project Brief:

GMAT Club is an interactive MBA community that serves as a central point for business school applicants to exchange information, share their experiences, and build upon the successes from years past. GMAT Club is committed to developing new tools to help applicants get a great GMAT score and the information they need to build a strong application.

Challenges:

  • Low rankings instead of massive popularity
  • Most important keywords = High search volumes + Even higher competition
  • Competitors ranked on all important keywords leading to a loss of leads.

Campaign Idea:

ResultFirst conducted an in-depth website analysis to create a comprehensive SEO strategy that included a series of on-page and off-page activities. We initiated the campaign with on-page activities and made numerous changes to client’s website for making it search friendly. The modifications included: Restructuring the URLs, Optimization of website content, Optimization of image tags, Enhancement of internal linking, Creation of sitemap, Robots update for bad crawlers, 10 Multi-language page creation for the website.

Cloudnine Care

Fully responsive, informative, professional

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Project Brief:

With presence in five prime Indian cities, Cloudnine is a leading pregnancy hospital in India. Cloudnine boasts of over 36,000 births across regions dealing in various other services including infertility, gynaecological, neonatal, paediatric, and new born intensive care. Having crowned with various awards and recognition for being the Best Women &Child Hospital in India, Cloudnine has the support of top-tier investors, Matrix Partners, Sequoia Capital and IVFA.

SULLIVANSOLARPOWER

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Project Brief:

Contributing to the solar energy revolution for more than a decade, Sullivan Solar Power provides high-performance residential solar power panel installation. Sullivan has deployed more than 5000 solar panels and is helping the city declare energy independence.

Challenges:

  • Despite being a leading San Diego Solar installation company, Sullivan’s PPC campaigns were not delivering value. Careful inspection led to the conclusion that the keywords were poorly structured with no match type leading to poor quality & in turn high CPC. The ad was not turning up on search engines due to poor quality & there was hardly any traffic with very few conversions.

Campaign Idea:

We structured the entire campaign with proper strategy in place. New campaigns were created with correct theming of keywords & corresponding ads were created to improve quality score. We paid special attention to ad copies to convey the right message in an appealing manner.

BIGROCK

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Some competitive keywords in the program

  • domain name web hosting domain registration
  • linux hosting dedicated server buy domain
  • domain search domain website hosting

Project Brief:

BIGROCK is a leading Domain Registration & Web hosting company offering a plethora of specialized web services including domain registration, domain search, and domain hosting in India . Empowering more than 200,000 websites, BIGROCK also offers value added services like WHOIS, DNS Management, and premium domain sales.

Challenges:

  • BigRock.in was upset with low rankings instead of massive popularity.
  • BigRock’s most important keywords had high search volumes and even higher competition.
  • The competitors of BigRock ranked on all important industry keywords leading to a loss of leads.

Campaign Idea:

The strategy was to explore the budding blogging industry. ResultFirst analyzed the website and created a customized strategy to complement BigRock's business goals. With a combination of on-page and off-page optimization techniques, we made BigRock get recognized by the Search Engines. Distributing high quality content throughout the blogging industry helped us outsmart competitors. We made technical updates on server, on-page changes on website, and re-visited each and every incoming URL to achieve the rankings.

CLOUDNINECARE

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Some competitive keywords in the program

  • anc classes bangalore anc workshop maternity bangalore
  • maternity chennai maternity services in chennai children hospitals
  • maternity suites chennai paediatrics hospital bangalore hospitals for pregnancy

Project Brief:

Cloudnine is a leading chain of maternity hospitals across India. Their services include Pregnancy care, Infertility care, Gynaecological care, Neonatal care, Paediatric care, New Born intensive care and High Risk Pregnancies.

Cloudnine has been awarded as one of the best healthcare brands by Economic times in 2016.

Challenges:

  • Despite a nation-wide popularity for prenatal and neonatal care, Cloudnine was not ranking at top position in search engines.
  • The top targeted keywords had high search volume but came with even higher competition.
  • The competitor of Cloudnine had captured all the top spots for all crucial keywords.

Campaign Idea:

We conducted a comprehensive technical audit to remove all the non-SEO-friendly objects off the website. We implemented major on-page changes to make the website search-friendly. A strategy including off-page content distribution was executed to give signals to the search engines about the relevance of the website. We also explored user generated content from happy customers because Cloudnine had huge client base with great stories to tell.

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